Lonsdale brings the spirit of Occitania to new Se Canto beer
French brewery Montaner Pietrini has launched Se Canto, a new craft beer brand inspired by the culture and character of South West France’s Occitania region. Lonsdale created the brand platform and visual identity, drawing on the centuries-old Se Canto song and its themes of heritage and belonging. A hand-drawn logo, hoopoe bird motif, expressive typography and colour-coded system help the beers stand out while reinforcing their regional roots.
