House of Brand Transformation: Lessons from the Masters of Music

Sonic Lens has crafted the sound of some of the world’s most iconic brands including Coca-Cola, Colgate, JPMorganChase and Avon. Join founder Marco Vitali for an inspirational keynote exploring why the most enduring brands are built like art, not output.

The greatest music producers share a rare ability: they create sounds that, in the words of Nile Rodgers, “speak to the souls of a million people.”

Having worked alongside the Grammy-winning producer and developed the groundbreaking Music Intelligence process with him, Vitali brings a unique perspective to the world of sonic branding. For him, the discipline behind a record that stands the test of time is the same discipline behind a brand that endures.

So, in a sound-on world, how can brands win?

On 23 June at the House of Brand Transformation in Cannes, Marco Vitali’s keynote will answer just that, reframing branding as the highest form of communication. This masterclass is for anyone who believes brand-building can be more than mere noise.

Make sure to sign up to Speak to the Souls of a Million People: Branding Lessons from the Masters of Music.

Keynote: Speak to the Souls of a Million People: Branding Lessons from the Masters of Music

When: 1:00pm – 2:00pm, Tuesday 23 June

Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes

Overview: Drawing on Rick Rubin’s The Creative Act and the Music Intelligence process he developed alongside Nile Rodgers, Marco Vitali reframes branding as the highest form of communication – and makes the case that in a sound-on world, the brands that win will be the ones that learn to speak directly to the heart. Part masterclass, part manifesto, this is for anyone who builds brands and believes they can be more than noise.

Speakers: Marco Vitali (founder and partner, Sonic Lens Agency)

Register here: Eventbrite

The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.

For more details on all our sessions throughout the week, visit our events page.