New Liberty Specialty Markets campaign focuses on specialist expertise

The insurance giant launched its ‘High Visibility Coverage’ campaign to draw attention to markets across the UK, Europe and MENA. Liberty Specialty Markets partnered with London-based branding agency Chromatic to develop a concept and creative assets to drive the campaign.

The campaign's visuals assets vary from a computer mouse to the Golden Gate Bridge decked in yellow hi-vis vests - a universally recognised symbol of safety and protection. In a sector where brands struggle to stand out or be memorable, Liberty Specialty Markets delivers a distinctive visual language.

The use of yellow in the campaign sticks with the brand’s iconic colour, keeping with its unified global ‘One Liberty’ brand. The campaign will run across OOH, LinkedIn, digital display, landing pages, events and merchandise. 

“The challenge was to make specialist insurance expertise feel visible, valuable and easy to understand, without either oversimplifying it or being boring,” says Simon Case, Chromatic founder. “The hi-vis vest gave us a powerful and witty symbol of protection and a natural bridge to Liberty yellow.”

Content highlights key areas of expertise including cyber, infrastructure, energy and construction. In London, OOH activity includes rail and city placements at Bank, Liverpool Street and London Bridge stations.