• Transform magazine
  • April 16, 2024


Stephanie Siu Ping

New White Sox logo goes the distance


NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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City Nation Place conference addresses high stakes for brand UK


While UK-based place branding professionals have been trying to plan in an uncertain Brexit world, any place can change in an instant. It’s in holding the value of places on the one hand and the changeability of the w...

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UBS unveils new gallery at Zurich headquarters

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UBS is making it clear that its authority as the world’s largest wealth management firm isn’t limited to its current success in the financial sector but is rooted in over a century and a half of strong management....

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Type foundry puts its best feet forward with new serif typefaces


Not long ago, web designers were confined to a handful of safe typefaces – safe in that they remained clear and legible in all major browsers. Needing to complement logotypes and align with brand guides digitally and...

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Invest Lithuania showcases beauty and brains

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After declaring its capital Vilnius the ‘G-Spot of Europe’ for tourists, Invest Lithuania is making sure the world knows it’s open for business as well as pleasure with its ‘Best Employee in the World’ campaign....

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Profitability and popularity don’t always go in hand, according to research


Cadbury, Dove and Dyson have at least one thing in common: they are the only brands each ranking in the top 50 of three different UK brand value indexes. Global branding strategy firm Prophet, London-based market rese...

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Québec City rebrands as key North American destination


There have been a series of Canadian city rebrands in the last several years. In 2017, the City of Vancouver attempted to rebrand to the derision and ire of many, only to abandon its plans at the outcry in early 2018....

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Google Maps rebrands neighbourhoods for unknown reasons


Places might not be where they seem to be – at least not according to Google. On Google Maps, some people have begun to discover that the neighbourhoods they think they know are called something else entirely, online....

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Kerning the Gap puts female designers on track through mentorship


Tomorrow, a year-long mentorship program for female designers is being launched by Kerning the Gap, a network dedicated to furthering gender equality in the design industry. It is the third such program put on by the...

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