Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Awards Europe 2021, which reflect the agencies and creative teams exhibiting exemplary work in brand strategy and development.
Every entry was examined by a panel of expert judges, who determined those that set the benchmark in rebranding.
After sweeping up golds in the ‘Best creative strategy,’ ‘Best strategic or creative development of a new brand,’ and ‘Best brand development project to reflect changed mission, values or positioning’ categories, Conjura and Clout took home the most important prize of the night, the Grand Prix. After helping Conjura identify an existing lack of focus on their competitive differential, Clout created an identity and positioning that were designed to explain simplicity. As a result, the company appeared bigger, more established, and of a higher quality than it did before, being a clear winner for the judges.
Collective Food and Red Stone were also stars of the night, winning the ‘Best overall visual identity’ award for the creation of a bold graphic identity that put Collective Food’s produce front. This year saw also saw a number of entries taking home awards in the ‘Best use of audio brand’ category, indicating the exponential growth the audio and sonic branding space has seen in the past few years.
“Despite the challenges of Covid this has been a record year for the Transform Awards. The changes Covid has brought aren’t just economic. We face a major recalibration of the way we relate to the brands, the businesses, the organisations that touch our lives. We have an unprecedented challenge ahead of us, but the work entered in the Transform Awards highlights, once more, the strategic insight and phenomenal creativity of the agencies and in-house teams,” says Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards.
The winners of this year’s Transform Awards Europe were celebrated alongside the Transform's Young Contenders.
The full list of winners is as follows:
CONTENT
Best use of a visual property
Gold – Vetsmiths and Frank, Bright & Abel
Silver – Unzer and SomeOne
Bronze – Aimia Foods and Brandon
Highly commended – Biff's Kitchen and We Launch
Best brand architecture solution
Gold – Lifestory and Greenspace
Silver – Applus+ and Summa
Bronze – Swisscom blue and Saffron Brand Consultants
Highly commended – Polaris and Spencer du Bois
Best use of copy style or tone of voice
Gold – Network Rail and Schwa
Silver – Zero Gravity and Lantern
Bronze – FFS and Free The Birds
Highly commended – Conjura and Clout
Highly commended – Futr and Lantern
Best brand experience
Gold – Vype and Landor&Fitch
Silver – The Absolut Company and BRC Imagination Arts
Bronze – Diageo and BRC Imagination Arts
Best use of packaging
Gold – Fish for Pets and WPA Pinfold
Gold – Nature's Way Foods and 1HQ Brand Agency
Silver – Raw Halo and B&B Studio
Bronze – Les Fruits Détendus and Pixeli
Highly commended – PepsiCo, Inc. and PepsiCo Design & Innovation
Highly commended – PepsiCo, Inc. and PepsiCo Design & Innovation
Best wayfinding or signage
Gold – Post Office Limited and The Honest Brand, part of the Principle Group
Silver – Stevenage Borough Council and Maynard
Highly commended – Citroën and Lonsdale
Best use of audio brand
Gold – Mastercard and amp GmbH
Gold – Storytel and Efterklang
Silver – Duden Publishing and WESOUND
Silver – Rohde & Schwarz and why do birds
Bronze – Deutsche Telekom AG with S12 GmbH and Klangerfinder GmbH
Bronze – O2 (Telefonica UK) and MassiveMusic London
Highly commended – Insight TV and CapeRock
Best use of typography
Gold – Gradcore and Supple Studio
Gold – Keys and Pixelis
Silver – Dianomi and Living Group
Best place or nation brand
Gold – Buzău City, Romania and WIRON (Adrian Mironescu)
Silver – City of Paris and Carré Noir
PROCESS
Best external stakeholder relations during a brand development project
Gold – KFC and Uberall
Silver – Verizon Business Group and Periphas
Best internal communication during a brand development project
Gold – HSBC
Silver – Applus+ and Summa
Bronze – ABB and Admind Branding & Communications
Highly commended – Swisscom and Prophet
Best implementation of a brand development project
Gold – HSBC
Silver – ABB and Admind Branding & Communications
Bronze – Active Care Group and RBL Brand Agency
Bronze – British Business Bank and Red Stone
Highly commended – Kantar and Thinkfarm
Best localisation of an international brand
Gold – KFC and Uberall
Bronze – Tata Consultancy Services – UK & Europe
Bronze – Verizon Business Group and Periphas
Highly commended – Applus+ and Summa
STRATEGY
Best creative strategy
Gold – Conjura and Clout
Silver – EMCOR UK and Designhouse
Silver – Futr and Lantern
Bronze – Royal Salute and Boundless Brand Design
Highly commended – Training Shed and Brand Clear
Best brand evolution
Gold – Aimia Foods and Brandon
Silver – Bleiker's Smokehouse and Kiss Branding
Bronze – Punch & Judy and Free The Birds
Highly commended – Thatchers and Bluemarlin
Best strategic or creative development of a new brand
Gold – Conjura and Clout
Silver – doddl and RichardsDee
Bronze – Cert. and Free The Birds
Highly commended – Evari and Greenspace
Highly commended – Occu and Rowdy Studio
Best development of a new brand within an existing brand portfolio
Gold – Sinebrychoff and Bluemarlin
Silver – Lifestory and Greenspace
Bronze – OKIN Group and UnitedUs
Highly commended – British Business Bank and Red Stone
Highly commended – Lex Mundi and Gather London Ltd
Best naming strategy
Gold – Lifestory and Greenspace
Silver – WyzePay and Dusted.
Bronze – ATP Trucks Automobile and Beniamin Pop Studio
Bronze – Clergy Support Trust and IE Brand
Bronze – EachOne and JoosNabhan
TYPE
Best corporate rebrand following a merger or acquisition
Gold – Informa Tech and Brands2Life
Silver – Active Care Group and RBL Brand Agency
Bronze – Unzer and SomeOne
Best brand development project to reflect changed mission, values or positioning
Gold – Conjura and Clout
Silver – 56 Dean Street (Chelsea & Westminster NHS Foundation Trust) and Anatomy Brands
Bronze – STS Gaming Group and Dragon Rouge Warsaw
Highly commended – Assa Abloy/Yale and GW+Co
Highly commended – Vintner and Saboteur
Best brand consolidation
Gold – Commonwealth Sport and RBL Brand Agency
Silver – Idox and Industry Branding
Bronze – Kantar and Thinkfarm
Highly commended – British Business Bank and Red Stone
Best rebrand of a digital property
Gold – WyzePay and Dusted.
Silver – The Student Hotel and Rufus Leonard
Bronze – Accsys and Mr B & Friends
Highly commended – AO World PLC
Highly commended – Gamma and Dusted.
SECTOR
Best visual identity by a charity, NGO or not-for-profit
Gold – Love Welcomes and Saboteur
Silver – Clergy Support Trust and IE Brand
Bronze – Young Futures and Bright&Bold
Bronze – Zero Gravity and Lantern
Highly commended – Fight for Sight and Spencer du Bois
Best visual identity from the education sector
Gold – Zero Gravity and Lantern
Silver – Les Roches and OPX
Silver – The University of Chicago Booth School of Business and Radley Yeldar
Highly commended – University of Central Lancashire and Lloyd Northover
Best visual identity from the engineering and manufacturing sector
Gold – Accsys and Mr B & Friends
Gold – Tharsus and OPX
Silver – Scholle IPN
Silver – Webomatic Maschinenfabrik GmbH and Beniamin Pop Studio
Bronze – Heavy Lighting and Supple Studio
Highly commended – Assa Abloy/Yale and GW+Co
Best visual identity from the farming and agriculture sector
Gold – Ethiopia and Pixelis
Best visual identity from the financial services sector
Gold – Unzer and SomeOne
Silver – Lumo and Pixelis
Silver – WyzePay and Dusted.
Bronze – British Business Bank and Red Stone
Highly commended – doddl and RichardsDee
Highly commended – GFX Prime and Redhouse
Best visual identity from the FMCG sector
Gold – Bleiker's Smokehouse and Kiss Branding
Silver – FFS and Free The Birds
Bronze – Unilever - Lynx Africa x Marmite and PB Creative
Highly commended – Labeyrie Fine Foods and Lonsdale
Highly commended – Unilever and PB Creative
Best visual identity from the food and beverage sector
Gold – Collectiv Food and Red Stone
Silver – Biff's Kitchen and We Launch
Bronze – Fridays and SomeOne
Highly commended – Rumbustian and PB Creative
Highly commended – Vintner and Saboteur
Best visual identity from the healthcare and pharmaceuticals sector
Gold – 56 Dean Street (Chelsea & Westminster NHS Foundation Trust) and Anatomy Brands
Silver – Active Care Group and RBL Brand Agency
Silver – Vetsmiths and Frank, Bright & Abel
Bronze – Resuscitation Council UK and IE Brand
Highly commended – Lingostiere Clinique Veterinaire and BrandSilver
Best visual identity from the industrial and basic materials sector
Gold – Domo and Pixelis
Silver – Formaplex and Design by Structure
Best visual identity from the lifestyle and wellbeing sector
Gold – Arkeo and The Good Marketing Co
Silver – Exi and Gather London Ltd
Best visual identity from the professional services sector
Gold – Eversheds Sutherland and WPA Pinfold
Silver – Southern Lights and Supple Studio
Bronze – Emergence Partners and Clout
Highly commended – Travers Smith and Living Group
Best visual identity from the property, construction and facilities management sector
Gold – Lendinvest and Design by Structure
Silver – Grant Associates and Supple Studio
Bronze – Occu and Rowdy Studio
Highly commended – Urban & Urban Properties and Rare Breed
Best visual Identity from the public services sector
Gold – 5G Rural Dorset and Greenwich Design
Silver – College of Policing and Lloyd Northover
Best visual Identity from the retail sector
Gold – Hendriks / Royal Flora Holland and Synsation Brand Design
Silver – AO World PLC
Best visual identity from the sports, travel, leisure and tourism sector
Gold – London Irish RFC and UnitedUs
Silver – Commonwealth Sport and RBL Brand Agency
Bronze – Minister Mill / Andrew Brownsword Hotels and Supple Studio
Highly commended – Warwick Arts Centre and Undivided with Rudd Studio
Best visual identity from the technology, media and telecommunications sector
Gold – Loom Digital and Supple Studio
Silver – BT Group and Zag Limited
Bronze – Futr and Lantern
Highly commended – Dianomi and Living Group
Highly commended – Player Research and UnitedUs
Best visual identity from the transport and logistics sector
Gold – InPost Sp. z o.o. and Dragon Rouge Warsaw
Silver – Aegean Airlines and PriestmanGoode
Bronze – Evari and Greenspace
Highly commended – Vectos and And Then Associates with Holistic
Best overall visual identity
Collectiv Food and Red Stone
Grand prix
Conjura and Clout
