• Transform magazine
  • May 22, 2022

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Articles

Clarkmcdowall unites two brands to form International Fresh Produce Association

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The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

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Brand-led decision making

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Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...

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Shortlist jury members announced for Cannes Lions 2022

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Cannes Lions, the big marketing and communications conference and awards held annually on the French Riviera, has announced this year’s jury members who will shortlist world-class creative work before it is judged fur...

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Transform Tuesday 17 May

Transform Tuesday 17 May Cover

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Let’s Dance

Anthony Miles

Anthony Miles, managing director at brand and design agency BOND writes that for business and marketing leaders, the greatest test of our time is not how fast you can run, but how well you can dance....

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Why the world’s leading esports company turned to traditional sport to find its sound

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Andie Richardson, senior account and project manager at MassiveMusic, talks through an exciting project her agency undertook with esports company ESL. She describes the challenges along the way, as well as why the age...

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Packaging refresh to celebrate Branston’s 100-year anniversary

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The iconic English food brand, primarily known by Brits for its jars of Branston Original Pickle, turned to London-based design agency This Way Up to alter its logo and packaging design for its centenary celebrations....

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Finding joy

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Wesley Meyer, design director at f.r.a., discusses the new demands on wayfinding in the post-pandemic world and how this is further influenced by the advent of AI. He demonstrates solutions to these new problems in th...

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Sunhouse creates ‘divinely inspired’ special edition range of Magnum ice creams

Magnum

Inspired by medieval literary genius Dante Alighieri’s ‘The Divine Comedy,’ the England-based agency designed the ‘Magnum X Dante’ range specifically for the Italian market. The three sensorially intense flavours, res...

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Why understanding your audience is key to delivering commercial value to sponsors

Simon Smith Wright

Simon Smith-Wright is the CEO at leading revenue generating streaming partner, Push Live. In a world where potentially lucrative sponsorship deals are attainable again for brands post-Covid-19, he discusses, amongst...

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@transformsays

💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03
🇬🇧London-based branding and design agency LoveGunn redesigns the visual identity of @MatchWornShirt. The main goal… https://t.co/47TpvLcBMs
Global asset management firm @carneglobal receives full visual update from Cardiff-based @Cloutbranding 🏴󠁧󠁢󠁷󠁬󠁳󠁿 T… https://t.co/CG8g5qSDug