About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...
Articles
Best of the Bone unveils stripped-back identity full of bite
Bone broth brand Best of the Bone partnered with Universal Favourite to evolve its identity for mainstream retail without losing the charm that earned it cult status. The challenge was to cut through the crowded welln...
The Scoop with Collins
Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...
Flying colours: The changing face of the airline industry
As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....
Quietly confident identity designed for currency consultancy Makosch
Creative agency 20(Something) partnered with Makosch to design a refined brand identity for the pioneering foreign exchange consultancy that serves creators and global businesses. The challenge was to express Makosch’...
Can AI design a typeface?
Re:Vision, Monotype’s latest Type Trends report, explores typography's role in cultural conversations. Transform editor Jack Cousins sits down with Charles Nix, senior executive creative director at Monotype, to d...
Cannes conversations: Sixième Son's big year
Sixième Son chief client officer Daina Todorovic talks with Transform editor Jack Cousins about her agency's recent rebrand and how client attitudes towards sonic branding are changing....
Dude Design crafts contemporary identity for Milano Film Fest 2025
Independent brand studio Dude Design developed a bold, cinematic visual identity for this year’s Milano Film Fest, designed to resonate across both cultural institutions and the city’s urban streets. The challenge was...
Fifty Thousand Feet leads digital transformation for US heritage interiors brand Thibaut
Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a le...
Cannes conversations: The value of predictive branding
Nicky Bell, regional president for the Americas at Landor, speaks to Transform editor Jack Cousins about her leadership philosophy, why she made the switch to Landor and what her top priorities are for the next 12 mon...