• Transform magazine
  • September 28, 2022

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Articles

‘Do the right thing’: how brands can improve the wellbeing of UK consumers

Phil Rowley Hi Res

Phil Rowley, head of futures at OMG UK, explains how brands can play a fundamental role in boosting UK consumers' wellbeing. The UK is facing a mental health cris...

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The cost-of-living crisis should be a wake-up call for brands

Mike Fantis Hi Res

Mike Fantis, VP and managing partner at London-based DAC Group, argues brands should be doing more for local communities in the cost-of-living crisis, or risk damaging their reputation....

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Make your digital customer journey a powerful tool in your brand building efforts

Logo SEEN Black 2022

Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience....

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Monotype releases ‘radiant and modern’ new Sans Serif typeface

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Attempting to capture the spirit of early British grotesque typefaces with its playful terminals and lively curves, Touvlo was designed to be expressive. The typeface, considered suitable for comfortable reading and c...

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Beware of the Dancing Bear

Opinion Piece Pic

Principle Global’s brand strategy director, Adrian Pring, and managing director, Nicholas Griffin, believe everyone is looking to ‘digital’ as the way forward in brand experience. They see it as ‘an ingredient in the...

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Ragged Edge rebrands nutrition programme Zoe ahead of UK rollout

11 Zoe Logo Ragged Edge

A refreshed visual identity by the London-based branding agency aimed to create a brand which fundamentally changes how we think about food. Ragged Edge updated Zoe’s logo and created bespoke packaging in this global...

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Karapincha receives ‘bold and sophisticated’ new brand identity

Kara PR Visuals AJ 01

Designed by London-based creative agency Free The Birds, the Sri Lankan kitchen’s new brand identity and interior design sought to be aligned with expansion plans. The agency refreshed Karapincha’s logo design, create...

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Why we are reconsidering the existence of our clients and their brands

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Ash Phillips and Miro Laflaga, founders of Montreal-based strategic design agency Six Cinquième, discuss the important role agencies play in helping companies think differently about their existence beyond profit...

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Transform Awards North America 2022 shortlist announced

TANA Shortlist

Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year....

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BritCham Shanghai launches Best Emerging Talent Festival 2022

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The Best Emerging Talent (BET) Festival seeks to celebrate emerging Chinese talent from the UK’s very best advertising, art and design courses, including from Loughborough University and The University of Edinburgh. H...

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@transformsays

🔴 @SouthamptonFC launches three kit design-inspired NFTs The club turned to London-based design and brand studio… https://t.co/ShA1HNh34E
🇬🇧 British design agency Sunhouse rebrands LikeMeat for the plant-curious 🌱 To show off more of the brand’s person… https://t.co/dPNCORJOk0
RT @TransformEvents: Transform Awards Asia is coming to Singapore! Sadly due to the Covid-19 pandemic, we were unable to visit the region…