• Transform magazine
  • May 26, 2024



Tiny sounds, massive impact: The power of sonic branding

Laura Woźniak Senior Project Manager

Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....

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Transform announces MEA 2024 winners

MEA Winners

Returning to the Middle East and Africa region for an 11th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...

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From tradition to innovation: Navigating Saudi Arabia’s branding revolution

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Rashad Moglbay is the general manager of Bold Brands, part of The Bold Group. He discusses here the rapidly changing branding landscape in Saudi Arabia, and explains how a talent-driven workforce will drive market lea...

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Ethara: A rebranding triumph in the regional entertainment landscape

Andrew Stass Brand Marketing & Communications Director Ethara

Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....

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Stop the Traffik rebrand points to charity’s human trafficking prevention credentials

001 STT Logo

The global anti-human trafficking and modern slavery charity turned to London-based brand design studio Fold7Design to create a new identity which focuses on its prevention mission. The holistic new design system feat...

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Angus’ A-Z of logos: Juventus

Angus Monthly Article J (1)

Pentagram partner and creative director Angus Hyland explains his appreciation for Italian football club Juventus’ revised club logo in his latest monthly Transform column on the A-Z of logo design....

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Vietnam’s biggest logistics and delivery service undergoes expansive rebrand

[MN] GHTK 25

Having been named a Vietnam National Brand in 2022 due to its reliability and affordability, Giao Hàng Tiết Kiệm turned to branding and creative agency M — N Associates to craft a new identity and deliver its nex...

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DesignStudio brands new men’s preventative health and performance programme, Compound

DS CS Compound Wall 1920X1080

The integrated and personalised healthcare solution, by Australian digital healthcare company Eucalyptus, required an identity with attitude and energy. DesignStudio’s Sydney office was responsible for designing the n...

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New CoppaFeel! identity urges UK youngsters to ‘check your chest’

Thumbnail Coppafeel! X Livity Image 3

The UK’s only breast cancer charity for young people sought the help of Livity, a youth specialist and creative studio, to craft a new identity which could reach new audiences. Co-created with young people, the rebran...

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The evolution of branding: from surface to substance with conscious branding

Mateusz Zabierowski

Mateusz Zabierowski, CEO and co-founder of global branding agency Admind, sets out how to shape a future where branding and communications contribute to a more sustainable and equitable world....

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