Articles

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...

Cannes Lions, the big marketing and communications conference and awards held annually on the French Riviera, has announced this year’s jury members who will shortlist world-class creative work before it is judged fur...

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

Anthony Miles, managing director at brand and design agency BOND writes that for business and marketing leaders, the greatest test of our time is not how fast you can run, but how well you can dance....

Andie Richardson, senior account and project manager at MassiveMusic, talks through an exciting project her agency undertook with esports company ESL. She describes the challenges along the way, as well as why the age...

The iconic English food brand, primarily known by Brits for its jars of Branston Original Pickle, turned to London-based design agency This Way Up to alter its logo and packaging design for its centenary celebrations....

Wesley Meyer, design director at f.r.a., discusses the new demands on wayfinding in the post-pandemic world and how this is further influenced by the advent of AI. He demonstrates solutions to these new problems in th...

Inspired by medieval literary genius Dante Alighieri’s ‘The Divine Comedy,’ the England-based agency designed the ‘Magnum X Dante’ range specifically for the Italian market. The three sensorially intense flavours, res...

Simon Smith-Wright is the CEO at leading revenue generating streaming partner, Push Live. In a world where potentially lucrative sponsorship deals are attainable again for brands post-Covid-19, he discusses, amongst...