The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated...
Articles
Vietnamese sneaker brand redesign champions nation’s cultural heritage
![MN [HUNTER] 01](/media/18279/mn_-hunter-_01.jpg?anchor=center&mode=crop&width=316&height=160&rnd=133814230220000000)
Biti’s Hunter, a footwear brand founded in Vietnam over 40 years ago, has successfully staged a comeback over the past few years. Its rebrand was undertaken by Ho Chi Minh City-based M — N Associates, which aims to ho...
Parkinson’s UK rebranded to better reflect community needs
The charity exists to support the 150,000 people in the UK affected by the neurological condition. Its project with London-based creative and brand agency Red Stone led to a new brand proposition: ‘Pushing for better....
Revised Walmart brand embraces evolution and legacy
With its origins dating back to 1951, Walmart has since become a multinational retailer operating in 24 countries. A brand update was required to reflect the company’s evolution, with the last changes having been made...
Transform proud to announce Asia Awards 2025 is open for entries
With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme....
New Manhattan breakfast taco brand reveals bright identity
Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...
Wolff Olins evolves visual identity for Caribbean vacation brands
Sandals and Beaches Resorts offer all-inclusive getaways for couples and families across the Caribbean, from Jamaica to The Bahamas. The updates by global brand consultancy Wolff Olins coincides with the creation of a...
Lazy Tan identity rooted in ‘effortless elegance’
New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...
Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core
Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...
Transform Awards North America 2025 open for entries
Following a fantastically successful Awards night in New York City in October, Transform is now turning its attention to the 2025 edition. The Transform Awards North America remains as dedicated as ever to celebrating...