• Transform magazine
  • July 18, 2025

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Articles

Cannes conversations: How DesignStudio is going Further

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DesignStudio's principal for the Americas, Richard Swain, chats with Transform editor Jack Cousins about his agency joining forces with Analog and Pixel Artworks. The pair also talk about how AI is reshaping brand...

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How brand and culture create momentum during times of change

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When transformation is in the air, brand and culture can be true growth accelerators. So, how do you align teams and stakeholders around a bold new direction? Transform’s latest breakfast session with Brandpie, a glob...

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Driftime reinvents identity and launches ‘Foundational’ services

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The Brighton-based design and impact agency Driftime has unveiled a refreshed brand identity and digital platform, introducing a new suite of ‘Foundational’ services designed to make professional design more accessibl...

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Dove Men+Care unveils confident new design by JDO

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Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation. Built around the idea of ‘Confident Simplicity’, the ne...

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Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme

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Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...

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Sleepover brand crafted to redefine rest for weary air travellers

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London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for re...

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How a decade-old AI veteran stands apart from the noise

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With its decade of AI expertise at risk of being overshadowed by newcomers and hype, Faculty turned to Koto to redefine its identity. Abbey Bamford explores how the rebrand captures duality, trust and real-world impac...

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The evolving sound of Saudi branding

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Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...

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Crisis averted

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Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...

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The world smells bad. It’s high time we did something about it

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Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...

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