• Transform magazine
  • November 19, 2019



Positioning and brand architecture of Disney+


Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe,...

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Insights: Building brands in the age of Asia

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The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes. When the ter...

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#TransformTuesday: 12 November


From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Facebook relaunches with new corporate identity

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Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devised to rel...

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Transform Awards North America celebrates great branding and strategy

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The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

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Opinion: How can design be leveraged to achieve business objectives?


People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’s propos...

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#TransformTuesday: 5 November


From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Opinion: The wrong data or the wrong brains?

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Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The quality of...

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Phillip Schofield fronts Craft Gin Club campaign


TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

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PB Creative attempts to make Axe men go wild

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PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which is known as...

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#QAltd and @WeRMissouri are featured in our latest #TransformTuesday! But you guys spotted it already, didn’t you?… https://t.co/Z7jyJGYErr
This week’s #TransformTuesday is now live! Find out the best of the latest rebrands below. https://t.co/pIVeK4jpF9… https://t.co/cAdtWwOn23