Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...
Articles
AOK’s first audio brand denotes closeness and empathy
Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....
The National Ballet of Canada unveils ‘inviting’ rebrand
Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...
Brand transformation lessons from streaming brands
Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....
Nearmap showcases revised brand identity following growth
Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...
Texas Tech reveals updated logo design
US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...
Transform Awards MEA 2025 open for entries
Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product...
Angus’ A-Z of logos: Lego
Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...
Robinsons’ premium squash brands repositioned for adult appeal
The iconic British fruit drink brand – owned by Britvic – turned to independent brand design agency Bloom to reimagine the identities of its Cordials and Creations ranges. The redesigns now offer a more fresh, modern...
Great Ormond Street Hospital Charity rebrands to boost fundraising
Great Ormond Street Hospital Charity (GOSH Charity) partnered with creative director Stuart Gough, the brand narrative team at Pentagram and Jones Knowles Ritchie (JKR) to undergo a brand update. The charity hopes its...