• Transform magazine
  • January 18, 2020

Top

Articles

Five minutes with Tasha Lenton

Tasha Lenton.jpg

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘earn’ is key,...

Read More

2020 will be the year of classic blue, Pantone says

Pantone classic blue.jpg

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eiseman, executive...

Read More

Rebranding a people-oriented law firm

Bristows_new-case-study_hero.jpg

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power of people...

Read More

#TransformTuesday: 3 December

4344c5be2496b8028e6da9b6f1da081c613da0e6.png

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Read More

Method brings art to the kitchen sink

Method Packs.jpg

Eco-friendly cleaning brand method is to launch a limited-edition collection of products featuring bespoke works of art on the packaging. The Art Collection, aimed at nurturing u...

Read More

World domination for WeChat as it becomes fastest growing brand

we chat.png

Chinese messaging and social media app WeChat is the world’s fastest growing brand according to the latest report by independent brand valuation consultancy Brand Finance....

Read More

Five minutes with Steve Aldridge

Steve Aldridge.jpg

Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key to innovati...

Read More

Elmwood adds extra sparkle to Carlsberg cider Somersby

carlsberg---02.12.19.jpg

Elmwood Leeds has refreshed and repositioned Carlsberg’s apple cider brand Somersby to make it an occasion-based drink. Launched in 2008, Carlsberg wanted to build on Somersby’s...

Read More

B&B studio creates new brand for Oath organic drinks

B&B studio - Oath - 1 LR.jpg

Functional drinks range Oath has launched in the US with a visual identity by London’s B&B Studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients....

Read More

Winners announced at 2019 Transform Awards Asia-Pacific

Screenshot 2019-11-27 at 3.22.30 pm.png

For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

Read More

@transformsays

Check out @SiegelGale's comprehensive brand overhaul for @kearney here https://t.co/14pAVlXYYI https://t.co/7T20rkaz7g
Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp