Articles

Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....

Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....

Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...

David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....

South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...

Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result....

Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....

The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...

Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...

Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands....