Articles

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘earn’ is key,...

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eiseman, executive...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power of people...

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Eco-friendly cleaning brand method is to launch a limited-edition collection of products featuring bespoke works of art on the packaging. The Art Collection, aimed at nurturing u...

Chinese messaging and social media app WeChat is the world’s fastest growing brand according to the latest report by independent brand valuation consultancy Brand Finance....

Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key to innovati...

Elmwood Leeds has refreshed and repositioned Carlsberg’s apple cider brand Somersby to make it an occasion-based drink. Launched in 2008, Carlsberg wanted to build on Somersby’s...

Functional drinks range Oath has launched in the US with a visual identity by London’s B&B Studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients....

For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...