In an increasingly climate conscious market, Mam Baby looks to become a more sustainable business. With this shift, the rebrand reflects a more modernised approach to its materials and communication....
Articles
Why pop-ups are a crucial marketing tool for D2C brands
James Barnes, co-founder and business director of Backlash, discusses why pop-ups are a crucial marketing tool for D2C brands, exploring the reasons for their meteoric rise in popularity and the tips for making a pop-...
KOTEX’s education kit reimagines menstrual health for South African tweens
‘The Pack’, a unique kit from Kimberly-Clark’s menstrual hygiene brand KOTEX, aims to equip schoolgirls with the tools to manage their menstrual health with pride. Designed by global creative branding agency Pearlfish...
Britvic releases latest sugar-free Tango limited edition drink
Available from this month for just a year, Tango Mango’s identity was designed by London-based independent design agency Bloom. Forming part of Tango’s ‘Editions’ lineup of healthier soft drinks, the sub-brand follows...
BoraBora Studios launches new company logo
The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...
Plant-based milk brand MoFree adopts carefree identity
Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming Mo...
Go.Compare undergoes full rebrand as the ‘Champions of Choice’ with Ragged Edge
UK’s Go.Compare has made a name for itself as a leading price comparison website. With the rebrand, the site puts its mascot, Gio Compario, at the heart of its identity....
TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’
Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment. TUI’s long-standing brand design partner was responsible fo...
The power of designing with love
Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...
Everland designs rebrand for French alternative seafood company OLALA!
Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...