• Transform magazine
  • September 16, 2025

Top

Articles

Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme

4 Copy

Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...

Read More

Sleepover brand crafted to redefine rest for weary air travellers

Sleepover Press Assets 1

London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for re...

Read More

How a decade-old AI veteran stands apart from the noise

FACULTY CS Wordmark+Symbol

With its decade of AI expertise at risk of being overshadowed by newcomers and hype, Faculty turned to Koto to redefine its identity. Abbey Bamford explores how the rebrand captures duality, trust and real-world impac...

Read More

The evolving sound of Saudi branding

1

Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...

Read More

Crisis averted

Andrei Slobtsov 7Rfp8llkhwi Unsplash

Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...

Read More

The world smells bad. It’s high time we did something about it

Screenshot 2025 07 07 At 13.41.41

Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...

Read More

Signifly redefines luxury identity for Porsche 911 specialist Rennsport

1

Rennsport, a company based in the UK’s Cotswolds that specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, partnered with digital agency Signifly to create a refined br...

Read More

Angus’ A-Z of logos: UGG

Angus Monthly Article U

Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...

Read More

One Water brand refreshed with purposeful identity and warmth

1 Collaborators Onewater

Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The...

Read More

Wildish & Co. designs human-first identity for private photo-sharing app Linq

Linq Logo

Linq, a new app empowering users to control access to their intimate images, partnered with London-based creative agency Wildish & Co. to craft a brand identity that blends emotional sensitivity with digital secur...

Read More