• Transform magazine
  • January 18, 2020



Five minutes with Tasha Lenton

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Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘earn’ is key,...

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2020 will be the year of classic blue, Pantone says

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US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eiseman, executive...

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Rebranding a people-oriented law firm


With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power of people...

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#TransformTuesday: 3 December


From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Method brings art to the kitchen sink

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Eco-friendly cleaning brand method is to launch a limited-edition collection of products featuring bespoke works of art on the packaging. The Art Collection, aimed at nurturing u...

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World domination for WeChat as it becomes fastest growing brand

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Chinese messaging and social media app WeChat is the world’s fastest growing brand according to the latest report by independent brand valuation consultancy Brand Finance....

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Five minutes with Steve Aldridge

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Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key to innovati...

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Elmwood adds extra sparkle to Carlsberg cider Somersby


Elmwood Leeds has refreshed and repositioned Carlsberg’s apple cider brand Somersby to make it an occasion-based drink. Launched in 2008, Carlsberg wanted to build on Somersby’s...

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B&B studio creates new brand for Oath organic drinks

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Functional drinks range Oath has launched in the US with a visual identity by London’s B&B Studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients....

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Winners announced at 2019 Transform Awards Asia-Pacific

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For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

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Check out @SiegelGale's comprehensive brand overhaul for @kearney here https://t.co/14pAVlXYYI https://t.co/7T20rkaz7g
Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp