• Transform magazine
  • June 26, 2022

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2022 Transform Awards Nordics shortlist announced

Nordics Shortlist 2022

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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The weakest link in brand development

Veb Anand

Veb Anand, chief strategy officer at Principle, makes the case for strategic brand implementation. The origins of modern brand consulting can be traced back to the 19...

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Going beyond brand guidelines and playbooks

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Tom Gilbert, executive creative director of Design Bridge Shanghai, discusses alternative thinking and solutions to brand inconsistencies in media and sales channels which can plague brand governance....

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Inclusive typeface designed for Tropic Skincare’s dyslexic readers

Tropic Skincare 1

London-based Lewis Moberly created a bespoke typeface called ‘Susie’ to combat the difficulties some customers were having in reading the text on the brand’s website and communications. Named after Tropic Skincare’s f...

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Clarkmcdowall unites two brands to form International Fresh Produce Association

Pma3 01

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

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Brand-led decision making

Tom Warden 2 (1)

Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...

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Shortlist jury members announced for Cannes Lions 2022

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Cannes Lions, the big marketing and communications conference and awards held annually on the French Riviera, has announced this year’s jury members who will shortlist world-class creative work before it is judged fur...

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Transform Tuesday 17 May

Transform Tuesday 17 May Cover

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Let’s Dance

Anthony Miles

Anthony Miles, managing director at brand and design agency BOND writes that for business and marketing leaders, the greatest test of our time is not how fast you can run, but how well you can dance....

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Why the world’s leading esports company turned to traditional sport to find its sound

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Andie Richardson, senior account and project manager at MassiveMusic, talks through an exciting project her agency undertook with esports company ESL. She describes the challenges along the way, as well as why the age...

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@transformsays

RT @TransformEvents: Transform Awards Asia is coming to Singapore! Sadly due to the Covid-19 pandemic, we were unable to visit the region…
RT @Design_Bridge: Tom Gilbert, Executive Creative Director at Design Bridge Shanghai, discusses alternative thinking to brand consistency…
💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03