Articles

As sponsor of the Cannes Young Lions Design competition, Monotype is spotlighting American creativity through a striking series of uniforms designed by senior executive creative director Charles Nix. Each outfit chann...

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...

Alexander Wodrich, managing director at why do birds, argues that high-quality sonic identities can lead to better outcomes for B2B brands. In today’s competitive bus...

Paul Turner, regional director – MENA at Tonic, makes a passionate plea for companies to recognise that people – both employees and customers – are their brand. In to...

Laura Woźniak, senior project manager – EMEA at MassiveMusic, discusses why brands in the finance sector should consider crafting sonic identities – something Banque Saudi Fransi has done so successfully....

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception...

Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was t...

Hassan Osman, strategy lead at Gene Branding, argues that sometimes the best ideas in brand design stare us right in the face. As strategists, we pride ourselves on o...

London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...

Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....