Launched by sound branding agency amp for a seventh consecutive year, its Best Audio Brands 2026 report compared the efficacy of over 150 global sonic brands. While spending on short-term custom music soared, there wa...
Articles
Dove releases Bridgerton collaboration with elegant limited-edition products
The collection takes inspiration from the opulence and escapism of Bridgerton with unique products that tell a story. Dove partnered with international brand design agency JDO to create 20 products for the season prem...
Big Spaceship ditches confusing ‘SPCSHP’ name
New York City-based creative agency SPCSHP found the vowelless version of its Big Spaceship name was hard to pronounce and understand, especially across languages and markets. The 25-year-old agency, which works with...
Divine Chocolate refreshes colour-led identity with new packaging
The farmer co-owned premium brand aimed to strengthen its market position with a new visual identity. Hoping to still retain its heritage, Divine Chocolate partnered with London-based creative agency Wildish & Co....
New Casa Italia logo unites UK and Italian culture
Italy’s new diplomatic headquarters in Westminster, London combines the Embassy of Italy, the Italian Trade Agency and the Italian Cultural Institute in one location. Known as Casa Italia, it partnered with design sch...
London Spirit marks a new era with a refreshed logo and colour palette
While speaking to the spirit of unity and heritage, the rebrand aims to offer a clean cut and modern design aesthetic. Marylebone Cricket Club (MCC), owners of London Spirit, partnered with global advertising agency V...
Siemens’ sonic rebrand introduces a bold and modern direction
The new sound is defined as “Electronic Mindset. Acoustic Performance.” Partnering with audio branding agency why do birds, Siemens takes a subtle approach to its ever-evolving sonic identity....
By the name of Europe
Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...
Designing for dignity
Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...
Angus’ A-Z of logos: Y and Z
In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...