Following the creation of a masterbrand for professional services leaders Marsh, Guy Carpenter, Mercer and Oliver Wyman, the company adopted a fresh identity to improve awareness and growth. Marsh partnered with globa...
Articles
AABC packs a punch with new visual identity following relocation
After relocating to a restored church hall in the heart of the Scottish town, Arbroath Amateur Boxing Club found an opportunity to refresh its image. AABC partnered with Brooklyn-based brand design agency Athletics to...
The brands we’ve always loved
Ahead of Valentine’s Day, Transform readers reveal the brands they have always loved, and what they find so enticing about them....
Super Generic brand melds classical and contemporary themes
The new artist-led record label drives projects for recorded music, visual art and live performance. Super Generic partnered with independent design studio Lost Property to create a grounded, yet radical identity....
Successful M&A narratives are built by human experience
Vincent Roffers, head of strategy at New York-based creative agency Agenda, explores the real reason why so many M&A deals underperform. After a challenging few y...
Hershey project win prompts Lonsdale’s US expansion
The global brand and design consultancy, known for its work with The Heineken Group, Nestlé, L’Oréal and Renault, hopes the launch of its New York office will help the group benefit from a diversified global...
Best Audio Brands report reveals decline in long-term sonic asset investment
Launched by sound branding agency amp for a seventh consecutive year, its Best Audio Brands 2026 report compared the efficacy of over 150 global sonic brands. While spending on short-term custom music soared, there wa...
Dove releases Bridgerton collaboration with elegant limited-edition products
The collection takes inspiration from the opulence and escapism of Bridgerton with unique products that tell a story. Dove partnered with international brand design agency JDO to create 20 products for the season prem...
Big Spaceship ditches confusing ‘SPCSHP’ name
New York City-based creative agency SPCSHP found the vowelless version of its Big Spaceship name was hard to pronounce and understand, especially across languages and markets. The 25-year-old agency, which works with...
Divine Chocolate refreshes colour-led identity with new packaging
The farmer co-owned premium brand aimed to strengthen its market position with a new visual identity. Hoping to still retain its heritage, Divine Chocolate partnered with London-based creative agency Wildish & Co....