Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
Articles
Interview: Crafting an identity for London’s Air Ambulance Charity
Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....
Symbolic language: The power and problem of national symbols
Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....
Interview: Michael Davies on GRAPHIC:SR's award-winning work
Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....
How powerful can a gift really be?
Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....
Setting the right course for brand
Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...
The National Ballet of Canada releases anniversary design
In 2024, the brand introduced a new visual identity for the first time in over two decades. The NBOC teamed back up with design studio Bruce Mau Design to celebrate its 75th anniversary season with a special edition i...
Desert Kid Coffee blends in by standing out
Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend. Desert Kid Coffee partnered with New York-based...
Imperial Leather revives iconic crown and ribbon with new identity
The heritage British shower and bathing brand, owned by PZ Cussons, evolved over the years, but moved away from the original iconography that helped it to stand out. Imperial Leather joined forces with UK-based indepe...
Interview: Move Branding's philosophy for branding
Patxi Fernandez, general director at Move Branding, discusses his agency's award-winning work with Krown, WeAi and esPattio....