The legacy soft-drink company needed a way to stand out in the growing craft-soda market. Schweppes teamed up with agency partners JKR, Studio.One and Mischief to innovate a new platform: ‘With Time Comes Taste.’...
Articles
Miscarriage Association unveils new name and brand identity
The charity, now known as Miscarriage UK, changed its name to signal a clearer national identity. Miscarriage UK teamed up with communications agency Shape History to create a new brand under the central idea: ‘held t...
‘Smooth, Done Right’: European Wax Center debuts full brand transformation
The hair removal company’s evolution features a refreshed visual identity, full-scale in-centre redesign, internal brand socialisation and new brand campaigns. EWC partnered with Yard NYC to create a new platform cent...
House of Brand Transformation: Lessons from the Masters of Music
Sonic Lens has crafted the sound of some of the world’s most iconic brands including Coca-Cola, Colgate, JPMorganChase and Avon. Join founder Marco Vitali for an inspirational keynote exploring why the most enduring b...
House of Brand Transformation: Scaling Creative Is Easy. Scaling It Well Isn’t.
What does it take to scale quality, consistency and output without losing control? Join Superside for an intriguing panel with Canva, AirOps and Chupa Chups that reimagines creative operations in an AI-first world....
House of Brand Transformation: The End of More
Purpose has been lost as content has ballooned in recent years thanks to AI. Join BigSmall for a provocative conversation about clarity and being a human in the age of infinite creation....
House of Brand Transformation: Your business is in 2026, your brand is in 2000
What’s the real cost of treating branding as a ‘nice to have?’ That’s precisely the question BrandSilver will answer with the help of panellists from Vianeo and Aktantis at the House of Brand Transformation in Cannes...
KFC undergoes major brand refresh by JKR
The global redesign features updates to KFC’s menu, restaurant design and brand identity, and is set to be rolled out across its 34,000 fast food outlets. Global branding agency JKR was tasked with reimagining the KFC...
House of Brand Transformation: Preserving Distinctiveness in an AI-Powered World
How can brands protect and sustain true creative distinction in an era of AI-driven content abundance? Join Monotype for a fascinating panel discussion on what it takes to remain distinctive in an era of abundant cont...
House of Brand Transformation: Branding, AI and the Risk of Broken Brands
AI has had an enormous impact on the world over the past few years, but how is it affecting the relationship between brands and consumers? BrandOpus will answer that question during a keynote speech on 23 June at the...