For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica...
Articles
The humanity hack: How voice can create more authentic brand relationships
Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly...
The new shape of sound
Sonicbrand worked closely with Marantz to design an elevated suite of sounds for its Horizon speakers — crafted to express warmth, clarity and spaciousness. Each sonic element is shaped to enhance the user experience,...
Unprecedented growth in East African hospitality prompts Hemingways Collection rebrand
The family-owned hospitality and travel group, which operates in Kenya and Rwanda, turned to Greenspace to reposition itself as the leader in luxury African travel. The UK-based creative consultancy reimagined Hemingw...
Can a brand truly thrive unless the CEO becomes its conductor?
Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....
ID ENTITY: Creative agency Alkamee Brand & Design modernise La Rousse Foods
Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...
Hole-in-one: Designing the New York Golf Club brand
Landor's executive creative director, Ryan Frost, and managing director, NY, Marina Ammirato, talk about their winning work for the New York Golf Club and Lobos 1707 at the Transform Awards North America 2025....
How we reimagine brands by de-positioning them
Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...
Reimagining Mauritius’ hidden gem
La Vallée des Couleurs, a leading tourist destination on the island of Mauritius in the Indian Ocean, was struggling to communicate its more adventurous side. Abbey Bamford explores how Brand Lounge reinterpreted...
The challenges of branding for the legal sector
Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....