Monotype’s chief typography officer, Mike Matteo, argues that as teams push themselves to produce content on a greater scale than ever before, leaders must improve operations to cut busywork, clarify confusion and emp...
Articles
New Dance Can Do identity inspired by the dynamism of dance
Conran Design Group reimagined the not-for-profit charity, which partners with dancers to run programmes and performances for disadvantaged children and teenagers, to underscore how it empowers people. The revised ide...
Imperial College London identity cleverly adapted for scalability
Design studio The Click was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments. The project centred around...
inDrive launches new identity as a global multi-service platform
Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency Bo...
What is the difference between having a mission and being on a mission?
Brigid McMullen, founder and director at Workroom, discusses her agency’s project with Norwex, which won the ‘Best Overall Visual Identity’ trophy at the Transform Awards Europe....
New York State’s oldest brewery targets new generation of drinkers
Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. Sister Mary, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters an...
Five minutes with James Withey and Joel Biswas
Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
Interview: How Brand Potential reimagined St Austell Brewery
Brand Potential scooped up five trophies at the Transform Awards Europe 2026 for its project with St Austell Brewery. Here, the agency's designer and consultant, Shiv Bailey, discusses the project, explaining why...
St John’s College introduces hand-drawn shield to identity
St John’s College at Durham University, established over 100 years ago in the heart of the English city, required a new visual identity following the college’s plans to establish its own standalone digital presence. L...
Interview: Why we evolved SThree's brand identity
Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....