With its portfolio rapidly expanding, ProductLife Group (PLG) turned to FutureBrand to devise a unified global brand transformation. The global brand design agency developed PLG’s new positioning around the concept of...
Articles
Elmwood brews stronger bonds for Ecuadorian beer Biela
Elmwood has created a new brand identity and positioning for Biela, the Ecuadorian beer brand owned by Heineken. Centred on the idea of ‘Friendship as Alchemy,’ the redesign connects the craft of brewing with the frie...
Chris Hemsworth and Thirst co-create identities for three Archie Rose whiskies
Global creative studio Thirst has crafted a new brand identity and bottle design for Archie Rose Distilling Co. as the Australian whisky brand prepares for its next international chapter with new co-owner Chris Hemswo...
Fifty Thousand Feet unites art and technology with new Winston Artory Group identity
Winston Artory Group has partnered with Fifty Thousand Feet to develop a brand strategy and identity following the merger of art advisory firm Winston Art Group and art data technology company Artory. The agency posit...
Transform Awards Asia 2026 shortlist announced
Back for a 13th year, the Transform Awards Asia recognises best practice in corporate, product and global brand development work. This year, Transform will once again celebrate the transformative power of rebranding a...
What are you afraid of?
Joe Temple, managing partner, director of brand at Minds + Assembly, explores the fear behind rebranding and the honesty it takes to move forward. Of course rebrandin...
Well-known brands. Baffling businesses
Vincent Roffers, partner and head of strategy at Agenda, explores how, as businesses grow, their brands must do more than simply explain what they sell. Somewhere bet...
Transform Awards proud to announce North America 2026 winners
The very best work in the field of rebranding and brand development was once again celebrated last night at the Transform Awards in New York City. The Ford Motor Company’s project with Interbrand scooped up Transform’...
Sonic branding is more than just the ending
Alexander Wodrich, managing director at why do birds, explains why it is increasingly important to integrate brand elements, including audio, early on in commercials....
Consistency doesn’t mean playing it safe
AI is accelerating content production and changing how people discover brands. Living Group explains how producing more gives your audience little reason to remember your firm unless the work expresses a distinctive i...