Independent brand design agency JDO has partnered with UK brewer Big Hug to deliver a vibrant rebrand that unifies its range and amplifies its mission to ‘brew for better, for people and planet’. The refreshed identit...
Articles
Thompson’s fruit and herbal teas undergoes modern refresh
BrandMe has unveiled a new packaging design for Thompson’s fruit and herbal tea collection, uniting the range with the brand’s core teas while enhancing shelf presence. The redesign pairs vivid colour and soft botanic...
Transform Awards MEA 2026 officially opens for entries
Back for a 13th successive year, the Transform Awards remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design....
Bath Rugby unveils gladiatorial new identity
Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-da...
The quiet revolution in typography: How type is becoming the voice of brand differentiation
In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...
Transform excited to announce shortlist for North America 2025
Back for an eleventh year, the Transform Awards North America remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development....
Cappelli Identity Design reimagines the Grand Tour AFAM for a new generation of Italian artists
Cappelli Identity Design has created a dynamic brand identity and digital platform for Grand Tour AFAM, an international initiative led by the Rome Institute of Fine Arts. The identity reframes the historic Grand Tour...
Kinnie steps into new markets with new ‘Drink Different’ identity
Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identi...
Iconic New York neighbourhood Union Square launches vibrant rebrand
Undertaken by The Working Assembly – itself based in Union Square – the project was completed on behalf of Union Square Partnership (USP), a community-based nonprofit that aims to promote, preserve and pioneer the nei...
Cannes conversations: How DesignStudio is going Further
DesignStudio's principal for the Americas, Richard Swain, chats with Transform editor Jack Cousins about his agency joining forces with Analog and Pixel Artworks. The pair also talk about how AI is reshaping brand...