Articles

Dalziel & Pow has delivered a full wayfinding system, retail strategy and store design for the new Guinness Open Gate Brewery London, which opened in Covent Garden on 11 December. Spanning three historic buildings...

Dean Hazelgrove, strategic creative director and founder at Collective Objective Studio, discusses his shortlisted work for the Transform Awards ANZ 2025....

Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...

LABBRAND discuss how perceptions of China might have changed in the minds of western gen Z consumers due to the brief banning of TikTok in the US. For years, Chinese...

Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by K...

Paul Croxton, founder and creative director at Ascend Studio, explains ‘debranding’ and explores why applying this idea can lead to stronger brand creation. Old brand...

M+C Saatchi Consulting's global CEO, Rhonda Hiatt, and Fruit of the Loom Inc.'s senior director, consumer insights, Chad Holleman, chat about Vanity Fair Lingerie's winning work for the Transform Awards No...

M+C Saatchi Consulting's executive creative director, Amanda Skudlarek, and senior strategy director, Kristyn Bertrams, join Transform editor Jack Cousins at the Transform Awards North America 2025. They discuss t...

Pentagram partner and creative director Angus Hyland talks about the origin of the WWF logo and questions why it evokes deep emotion. Whenever I’m asked to list my fa...

Transform magazine caught up with Six Cinquième’s founders, Ash Phillips and Miro LaFlaga, at Brand New conference in Pittsburgh, PA. Fresh from giving a talk at the event, the pair discuss how their agency has e...