MorningStar Farms has unveiled a refreshed identity by Design Bridge and Partners, centred on its heritage, nourishment and flavour. The new system draws on the brand’s 1974 origins through warmer colours, woodcut ill...
Articles
Transform proudly announces MEA 2026 winners
Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
NHG Homes puts home ownership at the heart of new campaign
Strategic branding and creative agency Bell has created a multi-channel advertising campaign for NHG Homes, designed to build the UK housing provider’s umbrella brand and move away from traditional scheme-led marketin...
Inside WPP: Brand and design in the AI era
Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
European Wayfinding Awards winners revealed
Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, inclusive and inspiring...
Is creative complexity slowing FMCG brands down?
Lawrence Palmer, managing director at WK360, explores how the growing volume of content and assets is creating a new operational challenge for FMCG businesses. By its...
Evondos launches new brand strategy and global brand platform
Dirt & Glory Media has rebranded European healthcare technology company Evondos, creating the new global brand platform ‘Give Time Back.' The positioning focuses on the human impact of Evondos’ automated medic...
London Design Festival includes feel good symposium series on wayfinding and placemaking
The Sign Design Society (SDS) and the London Chapter of the Society for Experiential Graphic Design (SEGD) have teamed up once again for the annual design festival that takes place throughout the city. On Thursday 17...