Rowe's chief creative officer, Dante Romano, and creative director of environments, Ashley Randolph, discuss Saucy, a new restaurant concept created on behalf of Yum! Brands....
Articles
Angus’ A-Z of logos: Virgin
Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...
Festival season
Brittany Golob explores how brand sponsorships and partnerships help music festivals gain awareness and build memorable experiences. Glastonbury. Coachella. Montreux...
How we created the wayfinding for the NYU Martin Scorsese Virtual Production Center
Via Collective's founder and principal wayfinding strategist, Katie Osborn, chats at the Transform Awards North America 2025 about the challenges and goals her agency faced when designing the wayfinding and signag...
Font selection strategy is brand strategy
Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable and meaningful, enabling brands and creators to tell their stories...
Whiskey icon Jameson rebranded to elevate portfolio
The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...
Postcard from Milan
Gianni Tozzi, global chief creative officer at FutureBrand, chats to Transform about Milan’s creative verve, Italy’s emerging societal trends and how FutureBrand accounts for local nuance....
CHARGE Awards marks a decade of change in the energy space
The CHARGE Energy Branding Awards marked its tenth year with a glittering celebration by the banks of the Bosphorus in Istanbul tonight (13 October), coinciding with the annual CHARGE Europe conference. The event has become a refer...
Eye-opening experiences
Transform editor Jack Cousins sits down with renowned experience designer Nathalie van Sasse van Ysselt. Fresh from her talk at OFFF festival in Barcelona, the pair discuss her career, what defines a strong brand expe...
Transform Awards North America announces 2025 winners
On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s projects – from healthca...