Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...
Articles
House of Brand Transformation: Branding, AI and the risk of broken brands
AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...
House of Brand Transformation: Speak to the souls of a million people
In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...
If your brand lost its colour, would your customers care?
Mark Christou, chief creative officer at CBX, takes a closer look at Japanese snack giant Calbee, which switched to black and white packaging. Does this misfortune provide crucial information to brand designers?...
Major Coca-Cola refresh marks new era of brand consistency
Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...
House of Brand Transformation: Your business is in 2026, your brand is in 2000
Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...
House of Brand Transformation: Reigniting creativity inside legacy organisations
Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...
Cayman Jack reimagined around a more meaningful vision of escape
Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...
European Wayfinding Awards 2026 shortlist revealed
For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...
Brand design: The invisible industry
Jocelyne Henri Danet, group managing director at Lonsdale + Partners, challenges more clients to celebrate their design agency partnerships. When Louis Vuitton made P...