Transform was back in Sydney tonight to celebrate the winners of the Transform Awards ANZ. Recognising the very best of rebranding and brand development throughout the Australia-New Zealand region, the Awards once aga...
Articles
Lonsdale unveils L’Atelier Alpine flagship experience
Lonsdale has unveiled L’Atelier Alpine, a flagship on Paris’ boulevard des Capucines designed as a physical expression of the sports car brand’s new, more premium positioning. Blending performance, design and lifestyl...
Team England launches heritage-driven identity for Commonwealth Games
Aiming to ignite national pride and channel athletic spirit ahead of the Glasgow 2026 Commonwealth Games, Team England’s latest brand – this time by London-based branding agency Form – was anchored by the campaign tag...
Hardin’s Creek whiskey unveils fantasy-inspired identity
Hardin’s Creek, a limited-release whiskey series from the James B. Beam Distilling Company, partnered with Design Bridge and Partners to create a new fantasy-inspired brand identity aimed at modern drinkers. The three...
Winners announced at Transform Awards Asia 2025
Transform was back in Shanghai to announce the winners of this year’s Transform Awards Asia at the Ritz-Carlton. The evening once again reflected the very best work in brand strategy and development on the Asian conti...
Brooklyn’s GJØA SC unveils bold, ship-inspired redesign
Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geomet...
New D&AD brand manifesto and movement ask industry: Is creativity dead?
D&AD, the global non-profit that promotes creative excellence in design and advertising, turned to Uncommon Creative Studio as it moves into a new era. Launched ahead of its 2026 Awards programme, D&AD’s new b...
Creative leadership from the edge: Building a global brand studio in APAC
Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....
Monotype: Brands can engage younger audiences with typography
The global typography company’s latest report reveals fonts are signals of tone, personality and trust for gen Z and millennials. Monotype’s latest report, ‘Fonts, Fe...
AI boom reflected in Best Global Brands ranking
Interbrand’s Best Global Brands 2025 report, which ranks companies based on brand value, saw Nvidia record the largest-ever value increase in the report’s history. US...