AI has arrived with a simple, uncomfortable question: what exactly are you paying your agency for? 10 Days founders George White and Jolyon White are set to tackle the issue head-on in Cannes, exploring how the techno...
Articles
Built for humans, invisible to machines: Why branding needs to think
Nir Wegrzyn, CEO and founder at BrandOpus, discusses the implications AI will have for brand leadership. How can brands win in this new environment? There's a new aud...
How to reignite creativity: Join Rowe at the House of Brand Transformation in Cannes
There is no shortage of legacy brands in the world, offering scale, heritage and structure. But how can they stay culturally relevant? Rowe will answer that question with the help of marketing leaders from Dick's...
What if the most human brands were born in labs?
Sophie Roux, co-founder and brand strategist at BrandSilver, explores how brands help deep tech and healthcare innovators move from the lab to society. In marketing’s...
JFK’s Terminal 8 rebranded as part of airport’s $19 billion redevelopment
As part of the enormous project to rejuvenate New York’s John F. Kennedy International Airport, The Port Authority of New York and New Jersey, American Airlines, ASUR Airports and Phoenix Infrastructure Group came tog...
KieranTimberlake marks 40 years with a rebrand rooted in research and evolution
Architecture firm KieranTimberlake has unveiled a refreshed identity and digital experience to mark its 40th anniversary and transition to employee ownership, reframing the practice for a new era. Built around the ten...
Deli Kitchen rebrand designed to bring flavour to the forefront
International brand design agency JDO has redesigned Deli Kitchen with a vibrant new identity that positions the flatbread brand as a more expressive and flavour-led player in the bakery aisle. Built around the new sl...
Monotype launches MyFonts app in ChatGPT
With its library of over 250,000 fonts, Monotype recognised the need to bring professional typography into AI-native creative workflows. By partnering with OpenAI’s ChatGPT, which has over 900 million weekly active us...
Smart home brands are marketing to people who've already decided
Carolyn Rush Crouse, senior strategy director at Koto LA, takes a closer look at the smart home sector, explaining how tone, interaction design and connectivity logic are important brand decisions....
Five-star design? Bitburger releases football-inspired limited-edition packaging
The renowned brewery, based in the German state of Rhineland-Palatinate, has reestablished its long-standing partnership with the German Football Association (DFB) ahead of the Fifa World Cup 2026 in June. Tasked with...