• Transform magazine
  • January 18, 2020



Shortlist announced for 2020 Transform Awards Europe


The 11th annual Transform Awards Europe shortlist represents the best in rebranding and brand development from across Europe. Shortlisted companies represent every sector and size of organisation, presenting a true benchmark...

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#TransformTuesday: 17 December


Here is this week's selection of rebrands from around the world, from British haircare to international marine engineers. For more from #TransformTuesday, follow @Transformsays...

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Brand overhaul for Milwaukee Brewers


American baseball team the Milwaukee Brewers is celebrating its 50th anniversary with a complete branding overhaul, which makes its debut this month. The club is retiring its scr...

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Opinion: What is the value of ownable shapes in confectionery?

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Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...

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Royal Salute fires off new look and expands collection

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Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Design to design...

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Google voted top employer brand in the UK


Google is the UK’s best place to work based on employee feedback, according to the 6th annual Best Places to Work list by job site Glassdoor. The tech giant, which is up from 13t...

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Cocktail supplier shakes its tail feathers in new look


Premium batched cocktail supplier Tails Cocktails has been given a new look by Boundless Brand Design with an updated brand identity and packaging design. The revamp emphasises t...

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#TransformTuesday: 10 December


From food manufacturers to entertainment broadcasters, here is this week's selection of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Grubs up for Crunchy Critters brand overhaul

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Crunchy Critters has called in Sherlock Studio to help Britons get the bug for eating worms with the aid of a brand and packaging overhaul. The UK’s longest established edible in...

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Museum of the Home reinvents itself for 2020 opening


London’s Museum of the Home – formerly known as the Geffrye Museum of the Home – has undergone a brand overhaul as it prepares to reopen in summer 2020 under its new identity. Th...

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Check out @SiegelGale's comprehensive brand overhaul for @kearney here https://t.co/14pAVlXYYI https://t.co/7T20rkaz7g
Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp