Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...
Articles
Warburtons rises to the occasion with brand refresh
In celebration of its 150th birthday, the legacy UK bakery brand wanted to develop a strengthened visual system that would stand out across formats. Warburtons teamed up with independent brand design agency Taxi Studi...
Lark spreads its wings into new markets with rebrand
The Tasmanian whisky distiller was looking for a new identity to support its global expansion. Lark partnered with Manchester-based creative agency Love to craft a comprehensive rebrand focused on new packaging and br...
Interview: How Industry Partners designed for Bovis, Environment Bank and Omny
Sholto Lindsay-Smith, director at Industry Partners, chats to Transform about the stories behind his agency's winning work at the Transform Awards Europe 2026....
Don’t stop kidding around: How adults are reclaiming play
So no one told you life was gonna be this way? Enter kidulting and the modern landscape of joy, toys and play. Brittany Golob investigates the rise of kidulting. It’s...
Interview: How Greene King's rebrand sets it up for the future
Siegel+Gale’s Sophie Lutman and James Snook, along with Greene King’s Hollie Subham, speak to Transform about the story behind their winning work at the Transform Awards Europe 2026....
Barratt Sweet Shop refines its palate with new East London identity
The historic British confectionery company needed a way to grow retail distribution and appeal to a younger market. Barratt Sweet Shop partnered with global brand design agency Pearlfisher to create a confident identi...
Font of knowledge
Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...
Interview: How Pentagram rebranded MotoGP
Angus Hyland, partner at Pentagram, explains how his agency crafted the 'Grand Prix'-winning work on behalf of MotoGP for the Transform Awards Europe 2026....
Brand storytelling as strategy
Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....