• Transform magazine
  • July 01, 2022



Five minutes with David Kimpton

David K BW 2022

David Kimpton is the founder of London-based Kimpton Creative. His design consultancy won big at the Transform Awards Europe 2022, scooping up two golds, a silver, a bronze, and the prestigious Grand prix award for it...

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DLMDD adds classical soundtrack to TFL’s Elizabeth Line

DLMDD Elizabeth Line

The specialist sonic branding agency, working with the world-renowned Chineke! Orchestra, brought the sound of Strauss’ instantly recognisable Blue Danube to London’s newest railway, the Elizabeth Line....

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Can you afford not to create a 3D brand?

Katy Rea Battalion

Katy Rea is the founder of Battalion, a design studio and creative agency based in Manchester and Berlin. She discusses how the implementation of 3D branding can create a more purposeful identity in make-or-break situ...

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Singapore named as home for Transform Awards Asia 2022

Singapore V2

Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...

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Brand experience agency Siegel+Gale creates digital transformation for Jacobs


The international technical professional services firm had its static website reimagined as its design shifted from dry information into a tool which better represents Jacobs’ team aims of connecting people, perspecti...

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What comes first: business strategy or brand strategy?

Mohamad Badr (Brand Lounge) What Comes First (1)

Mohamad Badr is the chief strategy officer and head of growth at Dubai-based Brand Lounge. He outlines his belief here that a company’s business strategy must follow its brand strategy, not the other way around....

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Rebranding in the pandemic

Patrick Honein Sputnik Floyd

Patrick Honein, founder of integrated marketing agency Sputnik Floyd, discusses his firm’s highly successful project with the Ras Al Khaimah Tourism and Development Authority which won two golds, a silver and a bronze...

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Designing for life

Ahmad Alsaadi Gulf Advertising In Business FZLLC (Adinb)

Ahmad Al-Saadi, the general manager at Gulf Advertising in Business (ADinB), questions whether it is strategically important to design for life to create a successful sustainable brand....

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Transform magazine proud to launch Transform Awards India 2023

1 TA INDIA 2023 Pre Launch Assets News Story Banner

Following on from the success of the inaugural Transform Awards India, the awards programme will be back for a second successive year. Transform remains committed to recognising and celebrating the very best brand tra...

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Winners announced at Transform Awards MEA 2022

MEA Winnners 2022

Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding...

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RT @TransformEvents: Transform Awards Asia is coming to Singapore! Sadly due to the Covid-19 pandemic, we were unable to visit the region…
RT @Design_Bridge: Tom Gilbert, Executive Creative Director at Design Bridge Shanghai, discusses alternative thinking to brand consistency…
💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03