The farmer co-owned premium brand aimed to strengthen its market position with a new visual identity. Hoping to still retain its heritage, Divine Chocolate partnered with London-based creative agency Wildish & Co....
Articles
New Casa Italia logo unites UK and Italian culture
Italy’s new diplomatic headquarters in Westminster, London combines the Embassy of Italy, the Italian Trade Agency and the Italian Cultural Institute in one location. Known as Casa Italia, it partnered with design sch...
London Spirit marks a new era with a refreshed logo and colour palette
While speaking to the spirit of unity and heritage, the rebrand aims to offer a clean cut and modern design aesthetic. Marylebone Cricket Club (MCC), owners of London Spirit, partnered with global advertising agency V...
Siemens’ sonic rebrand introduces a bold and modern direction
The new sound is defined as “Electronic Mindset. Acoustic Performance.” Partnering with audio branding agency why do birds, Siemens takes a subtle approach to its ever-evolving sonic identity....
By the name of Europe
Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...
Designing for dignity
Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...
Angus’ A-Z of logos: Y and Z
In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...
A masterclass in simplicity: How one gesture stunned a stadium
Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...
Hopleaf Pale Ale redesign aims to return brand to its iconic status
Hopleaf Pale Ale, a Malta beer brand, unveiled a new visual identity to deliver a modern shelf presence and honour its brewing legacy. Collaborating with bluemarlin, the brand aims to reposition itself in craft beer c...
World Karate Federation unveils new cut-through brand identity
The World Karate Federation (WKF) added subtle changes to its visual personality to modernise its identity. WKF partnered with advertising and design agency Ogilvy Spain to create a new logo that matches the global na...