Cranswick Pet Products’ dog food brand, Vitalin, partnered with London-based creative agency B&B studio to broaden consumer appeal while staying true to its ties with the British countryside....
Articles
Nature, beauty and history for everyone: The story of the National Trust brand
From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...
The power of placemaking in building city brands
Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...
Universal Favourite launches puzzles to embrace piece and relaxation
Design studio Universal Favourite has released its new, limited-edition puzzle series, ‘Piece of Mind’. The three puzzles draw inspiration from ‘JOMO’, or the joy of missing out....
Should we have a say in other people’s designs?
David Kimpton, founder and executive creative director at London-based design consultancy Kimpton Creative, talks about the discourse surrounding the rebranding of WHSmith and Lyle’s Golden Syrup. If we don’t know all...
Decoding the philosophy of luxury
Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle;...
Conran Design Group rebrands to become Havas’ brand and design network
Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...
Decathlon relaunches brand to reflect new global ambitions
French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport’....
Why brand capital is the silent force behind business success
Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...
Brand activation – survival of the nurtured
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...