Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....
Articles
Sonic branding with empathy
Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....
The Scoop with Ken Kirton
Transform sits down with Hato co-founder and creative director Ken Kirton to discuss his agency’s playful approach to design, why it fosters human-centred collaborations and the benefits of running a global creative s...
The Verdict: Superfeet’s new look redefines performance
About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...
How we rebranded LS Power and what's next for Prophecy
Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....
How we repositioned Confluent Health
Rik Haslam, executive creative partner, US at BrandPie, talks at the Transform Awards North America about his agency's work with Confluent Health, a nationwide network of musculoskeletal (MSK) health companies....
How we designed the identity for KFC's new spin-off brand
Rowe's chief creative officer, Dante Romano, and creative director of environments, Ashley Randolph, discuss Saucy, a new restaurant concept created on behalf of Yum! Brands....
Angus’ A-Z of logos: Virgin
Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...
Festival season
Brittany Golob explores how brand sponsorships and partnerships help music festivals gain awareness and build memorable experiences. Glastonbury. Coachella. Montreux...
How we created the wayfinding for the NYU Martin Scorsese Virtual Production Center
Via Collective's founder and principal wayfinding strategist, Katie Osborn, chats at the Transform Awards North America 2025 about the challenges and goals her agency faced when designing the wayfinding and signag...