Back for a 13th successive year, the Transform Awards remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design....
Articles
Bath Rugby unveils gladiatorial new identity
Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-da...
The quiet revolution in typography: How type is becoming the voice of brand differentiation
In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...
Transform excited to announce shortlist for North America 2025
Back for an eleventh year, the Transform Awards North America remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development....
Cappelli Identity Design reimagines the Grand Tour AFAM for a new generation of Italian artists
Cappelli Identity Design has created a dynamic brand identity and digital platform for Grand Tour AFAM, an international initiative led by the Rome Institute of Fine Arts. The identity reframes the historic Grand Tour...
Kinnie steps into new markets with new ‘Drink Different’ identity
Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identi...
Iconic New York neighbourhood Union Square launches vibrant rebrand
Undertaken by The Working Assembly – itself based in Union Square – the project was completed on behalf of Union Square Partnership (USP), a community-based nonprofit that aims to promote, preserve and pioneer the nei...
Cannes conversations: How DesignStudio is going Further
DesignStudio's principal for the Americas, Richard Swain, chats with Transform editor Jack Cousins about his agency joining forces with Analog and Pixel Artworks. The pair also talk about how AI is reshaping brand...
How brand and culture create momentum during times of change
When transformation is in the air, brand and culture can be true growth accelerators. So, how do you align teams and stakeholders around a bold new direction? Transform’s latest breakfast session with Brandpie, a glob...
Driftime reinvents identity and launches ‘Foundational’ services
The Brighton-based design and impact agency Driftime has unveiled a refreshed brand identity and digital platform, introducing a new suite of ‘Foundational’ services designed to make professional design more accessibl...