Pia de Malherbe, partner and chief brand officer at 10 Days, chats to Transform about gen alpha, misconceptions marketers have about this generation and who is doing a good job of connecting with them....
Articles
Tati Lindenberg on dirt, desire and protecting good ideas
George White may be new to the 10 Days dating scene, but his first match as part of the 10 Dates x 10 Days interview series was hard to beat. On a sunlit day in Cannes, our co-founder and chief strategy officer sat do...
Dog days are over: Why pet care brands are undergoing radical transformations
Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
Cannes conversations: How Superside battles against brand inconsistencies
Richard Swain, general manager at Superside, talks to Transform about the services Superside provides, the direction brand design is headed and what the introduction of AI means for the creative industry at large....
Five minutes with Rob Hubbert
Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...
The New Rules of Attention
At the House of Brand Transformation in Cannes, 10 Days hosted a captivating roundtable session with a distinguished lineup of senior marketing and creative leaders. Here, the agency's partner and chief brand offi...
Cannes conversations: BigSmall on brand clarity
Ben Cleaver, founder and strategy partner at BigSmall, chats to Transform about the impact of AI on creativity, how less can be more and what's next for his agency....
Crest of the river: The Pittsburgh Riverhounds brand story
Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...
Cannes conversations: 10 Days on the AI revolution
George and Jolyon White, founders at ad agency 10 Days, speak to Transform editor Jack Cousins at the House of Brand Transformation in Cannes about the relationship between AI and creativity....
Riyadh Air new brand ecosystem aims to redefine global aviation
The young premium carrier needed to bring its vision for the future of aviation to the forefront of its brand with clarity. Riyadh Air teamed up with strategy and design company FutureBrand to shape a brand strategy a...