• Transform magazine
  • July 15, 2025

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Articles

Flying colours: The changing face of the airline industry

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As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....

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Quietly confident identity designed for currency consultancy Makosch

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Creative agency 20(Something) partnered with Makosch to design a refined brand identity for the pioneering foreign exchange consultancy that serves creators and global businesses. The challenge was to express Makosch’...

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Can AI design a typeface?

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Re:Vision, Monotype’s latest Type Trends report, explores typography's role in cultural conversations. Transform editor Jack Cousins sits down with Charles Nix, senior executive creative director at Monotype, to d...

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Cannes conversations: Sixième Son's big year

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Sixième Son chief client officer Daina Todorovic talks with Transform editor Jack Cousins about her agency's recent rebrand and how client attitudes towards sonic branding are changing....

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Dude Design crafts contemporary identity for Milano Film Fest 2025

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Independent brand studio Dude Design developed a bold, cinematic visual identity for this year’s Milano Film Fest, designed to resonate across both cultural institutions and the city’s urban streets. The challenge was...

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Fifty Thousand Feet leads digital transformation for US heritage interiors brand Thibaut

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Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a le...

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Cannes conversations: The value of predictive branding

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Nicky Bell, regional president for the Americas at Landor, speaks to Transform editor Jack Cousins about her leadership philosophy, why she made the switch to Landor and what her top priorities are for the next 12 mon...

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Cannes conversations: The Indian design scene

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Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...

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Cannes conversations: The beauty of simplicity

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Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...

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Studio Morfar designs emotionally intelligent brand for AI wellness app Kin

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Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...

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