The new sound is defined as “Electronic Mindset. Acoustic Performance.” Partnering with audio branding agency why do birds, Siemens takes a subtle approach to its ever-evolving sonic identity....
Articles
By the name of Europe
Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...
Designing for dignity
Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...
Angus’ A-Z of logos: Y and Z
In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...
A masterclass in simplicity: How one gesture stunned a stadium
Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...
Hopleaf Pale Ale redesign aims to return brand to its iconic status
Hopleaf Pale Ale, a Malta beer brand, unveiled a new visual identity to deliver a modern shelf presence and honour its brewing legacy. Collaborating with bluemarlin, the brand aims to reposition itself in craft beer c...
World Karate Federation unveils new cut-through brand identity
The World Karate Federation (WKF) added subtle changes to its visual personality to modernise its identity. WKF partnered with advertising and design agency Ogilvy Spain to create a new logo that matches the global na...
Mildreds’ new restaurant, Tangra, opens with an innovative brand design
Strong personality and striking visuals define the new restaurant’s brand to match the bold, fiery menu. Mildreds partnered with London-based creative design agency Kuba & Friends to open the new vegetarian Indo-C...
BritBox refreshes brand logo and introduces new motion system
BritBox, the leading streaming service for British television in North America, Australia and the Nordics, collaborated with Sibling Rivalry to refine a new brand identity. The rebrand is centred around a modernised l...
GoFundMe reimagines UI ecosystem following major business evolution
Global fundraising leader GoFundMe partnered with Koto for a rebrand project that reflects the company’s expanding reach beyond individual giving to nonprofit organisations. The UI rebrand features a new logo, colour,...