The historic British confectionery company needed a way to grow retail distribution and appeal to a younger market. Barratt Sweet Shop partnered with global brand design agency Pearlfisher to create a confident identi...
Articles
Font of knowledge
Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...
Interview: How Pentagram rebranded MotoGP
Angus Hyland, partner at Pentagram, explains how his agency crafted the 'Grand Prix'-winning work on behalf of MotoGP for the Transform Awards Europe 2026....
Brand storytelling as strategy
Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....
Pooch & Mutt rebrand barks up the right tree
The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle. Pooch & Mutt teamed up with Leeds-based global creative agency Robot Food to create a full strategic...
Postcard from Kuwait City
Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....
Interview: Winning the 'Best Overall Visual Identity' at the Transform Awards
Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
The experience ecosystem – how to get people to give a shit about your brand
Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
Interview: Crafting an identity for London’s Air Ambulance Charity
Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....