Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....
Articles
Double churned, double impact? Pearlfisher redesigns Anchor packaging
The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...
Interview: How collaboration was crucial to rebranding ams OSRAM
Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....
The recruitment sector demands braver brands
Emma Renaudon-Smith, global brand director at SThree, explores why differentiation, clarity and creative bravery in the recruitment sector are now essential for commercial success....
AI plays role in creation of milk brand Metis
![[MN] Metis Cover](/media/21749/mn-_metis_cover.png?anchor=center&mode=crop&width=316&height=160&rnd=134225482970000000)
VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...
Sleek packaging crafted for Kast’s new card
The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....
Basketball Scotland unveils simple and elegant brand update
Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...
Why your tone of voice deserves to be more than three words on a slide
Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...
Only fans – rebranding MotoGP
Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...
Where is wayfinding headed next?
With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...