Articles

Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...

Royal Unibrew tapped into local pride with the launch of San Zorz, a beer brand rooted in the cultural and geographic heritage of Italy’s Friuli region. The challenge was to craft a brand that spoke directly to the ar...

Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In part...

Meal kit startup QuiteLike is on a mission to reshape Australia’s dinner routines, promising more than just convenience by delivering meaningful, memorable mealtime moments. To bring this vision to life, Universal Fav...

Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...

The Transform Awards Europe is proud to announce it is once again open for entries. Now in its 17th year, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and de...

Perched atop Saigon’s Centec Tower skyscraper, Dạ Hợp is a new food and beverage destination that offers more than just a dining experience. Divided into the immersive Dạ – where contemporary Asian cuisine meets curat...

On the second day of OFFF Festival in Barcelona, Sibling Rivalry’s Lauren Hartstone explained how her agency is operating at the forefront of a sector undergoing transformation....

The Transform Awards MEA rewarded best practice in corporate, product and global brand development work, reflecting the transformative power of brand strategy and design across the continent for a 12th year....