Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment. TUI’s long-standing brand design partner was responsible fo...
Articles
The power of designing with love
Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...
Everland designs rebrand for French alternative seafood company OLALA!
Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...
New York Botanical Garden receives brand refresh to grow enthusiasm for city’s nature
In the vibrant borough of the Bronx, The New York Botanical Garden (NYBG) has been a local treasure for 132 years, acting as a centre for science, education and community. As a result of the project, the Garden looks...
Why now’s the time to break convention in consumer healthcare
Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....
Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity
Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...
Developing an in-agency AI manifesto
Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...
Addicted to Recovery movement adopts optimistic identity
Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...
Angus’ A-Z of logos: Gucci
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...
New Pets at Home wellness products identity designed by StormBrands
Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...