Articles

Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...

Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in th...

Transform magazine is proud to announce the shortlist for the 2025 Transform Awards Middle East and Africa. Now in its 12th year, the awards programme remains the only place that celebrates the transformative power of...

Branding agency Forepoint worked closely with Team Barrow to create Barrow Rising, a movement that aims to unite the town within a single vision that generates long-term impact. The project’s focus involved developing...

The hit BBC TV show, which has been running for over a decade, partnered with the Science Museum Group to create an immersive, non-linear experience. The exhibition at Manchester’s Science and Industry Museum was deve...

British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...

Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...

Previously known as the Humane Society of the United States, the various identities of the animal protection nonprofit and its affiliates were unified as a global brand. Creative consultancy Lippincott was responsible...

Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch it...

Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...