• Transform magazine
  • September 17, 2025

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Articles

Cannes conversations: The value of predictive branding

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Nicky Bell, regional president for the Americas at Landor, speaks to Transform editor Jack Cousins about her leadership philosophy, why she made the switch to Landor and what her top priorities are for the next 12 mon...

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Cannes conversations: The Indian design scene

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Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...

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Cannes conversations: The beauty of simplicity

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Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...

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Studio Morfar designs emotionally intelligent brand for AI wellness app Kin

Press Artwork 3

Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...

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Postcard from Seattle

Seattle

Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....

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AI: setting type free

Adam Johnson Bw

Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...

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For the people of the land

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Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....

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Transform Live Saudi 2025: The future of AI in branding and brand strategy creation

1 Opening Slide

Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....

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Monotype’s Charles Nix designs bold kits for Team USA at Cannes Young Lions

Make Logo Design

As sponsor of the Cannes Young Lions Design competition, Monotype is spotlighting American creativity through a striking series of uniforms designed by senior executive creative director Charles Nix. Each outfit chann...

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Cannes Lions 2025: Design shortlist announced

Jovan Vasiljevic Mc1yunkr2wu Unsplash

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...

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