Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....
Articles
Swedish icon SKF future-proofs brand for the digital age
The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...
New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal
Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...
Connect and protect
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands....
Beyond decoration: How environmental graphics help shape the workplace
Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...
Harnessing the power of brand to drive real value
Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...
Seattle Chocolate rebranded as Maeve in bid to expand beyond US city
Having been around for three decades, the ethical chocolate brand wanted to capitalise on its potential by reengineering its brand to appeal nation-wide. Independent brand and packaging studio The Young Jerks was brou...
Digital document library Scribd rebrands in bid to propel growth
A sub-brand of Scribd Inc, Scribd exists alongside ebooks and audiobooks platform Everand and professional content platform SlideShare. Independent branding and design studio Mother Design was called on to launch a ne...
Embracing emotion in B2B
Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...
Transforming third sector brand building: For the many, not the few
Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...