Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....
Articles
Redefining leadership: The CEO reimagined
Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....
Reserve your spot for Employee Xperience Expo 2025 here
EX Expo London is a one-day event on 25 February designed to support people professionals navigate the world of work today by exploring the intersection of employee experience....
Cappelli Identity Design introduces Hats Art Gallery to spread ‘Culture of Design’ worldwide
Cappelli Identity Design, a strategy and brand design agency based in Rome, has produced a limited-edition poster, Peace&War by Armando Milani, as part of its newly launched cultural initiative, Hats Art Gallery....
Postcard from Cairo
Mohamed Nabil Labib, founder and creative director at Egypt-based Generator Design Agency, chats to Transform about the brand design scene in Cairo and the design trends he’s seeing in the region....
Creative agency Tavern designs own wine to celebrate two-year anniversary
Inspired by dive bars, Italian American social clubs and red sauce joints, Tavern House Wine is a sparkling red Lambrusco that will be gifted to the clients of New York-based agency Tavern. The idea is particularly ap...
One Hard Question: How we re-established relevance to Pond’s
1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...
Global sonic branding agency Sixième Son unveils soulful identity redesign
Fast approaching three decades in the sonic branding space, Sixième Son turned to global creative agency Dragon Rouge to devise a new visual identity that could aptly balance its expert credentials with creative...
Cause correction: How charities rebrand to empower and inspire
Crafting strong identities on behalf of not-for-profits is particularly tough, with budget restraints and scepticism of branding itself still prevalent. Jack Cousins takes a look at the organisations breaking through...
New York State Parks’ Planting Fields launches experience-first brand repositioning
The project, undertaken by London-based brand and business consultancy Wiedemann Lampe, sought to rejuvenate the Foundation’s entire visitor experience. The newly defined brand pillars – ‘For Nature. For History. For...