Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...
Articles
Peter Arnell: Making it matter
In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...
Transform Awards ANZ 2023 shortlist announced
Transform is excited to return down under for a fourth time as it announces the shortlist for this year’s Transform Awards ANZ. It remains the only awards programme in the region to celebrate the transformative power...
Brash Brands helps Saudi Airlines Catering Company rebrand to CATRION
The aim for the Dubai-based creative strategy agency was to highlight the brand’s diversified business operations and global ambitions. CATRION originated to provide catering services to Saudia, the national airline o...
Electric ensemble
Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...
Transform North America 2023 winners announced
The winners of this year’s Transform Awards North America were celebrated at the iconic Edison Ballroom. On an exciting night in which the very best work in rebranding and brand development across the board was recogn...
Brand Lounge launches new agency following PeopleMena acquisition
Operating out of Dubai, Brand Lounge People (BLP) is set to focus on brand culture and people. The purchasing of PeopleMena aims to further Brand Lounge’s commitment of maximising brand value and developing differenti...
Location, location, location: How brands conquered the world
One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...
Redesigning a legend
Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....
Design Bridge and Partners reimagines identity of The Archer School for Girls
The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...