Music intelligence firm Tracks & Fields opens London office
The new UK outlet sees former Superunion and Siegel+Gale leader Mark Mullooly take up managing director role.
Berlin-founded Tracks & Fields combines music and cultural intelligence with proprietary technology and global rights infrastructure. It manages music from strategy to delivery with accountability across cost, rights and execution, allowing creative teams to push further. Its clients have included the likes of Mercedes-Benz, Aldi and Zalando.
The company believes music has become increasingly strategic to modern brand communications. The expansion to London, where many of the industry’s most significant creative, cultural and music strategy decisions take place, was therefore a natural move.
Adding to its global teams in Berlin, Warsaw and Tokyo, the new office sees Mark Mullooly, Siegel+Gale’s former business development director for Europe, join as managing director UK. His aim will be to help brands and agencies combine cultural understanding with operational accountability.
Mullooly comments, “The market is changing quickly. As campaigns stretch across more markets, platforms and rights environments, music decisions increasingly involve legal, commercial, cultural and operational complexity simultaneously. Brands and agencies need partners who understand not just the creative side, but how ambitious ideas survive production realities and scale globally.”
Christian Mix-Linzer, founder of Tracks & Fields, adds, “The UK remains one of the world’s most influential advertising and production markets. Many of the industry’s most important music and cultural decisions are shaped here. Brands and agencies are increasingly looking for partners that combine cultural understanding with operational accountability. Mark understands both sides of that exceptionally well.”
