Häagen-Dazs packaging redesign evokes richness and intensity

Landor has created new packaging for Häagen-Dazs ice cream sticks across France and the UK, putting the product’s creamy texture, generous ingredients and Belgian chocolate coating at the centre of the design. A richer burgundy palette, premium typography, vertical stripes and a distinctive ice cream silhouette build recognition while giving the range greater shelf standout. The redesign aims to make the indulgence and quality of the product immediately apparent, positioning packaging as the first expression of the Häagen-Dazs experience.