Driftime unifies decades of image-making into coherent brand system for Alucinari

Brighton-based design and impact agency Driftime has developed a new identity for Alucinari, the production company of photographer and filmmaker Adrian Fisk, marking a new chapter for a practice spanning photography, film and publishing over three decades. Built through Driftime’s Brand Foundations process, the work brings coherence to a body of work that includes editorial features, exhibitions and documentary commissions across cultural and institutional contexts. The new system balances credibility and flexibility, designed to carry both legacy and future-facing work while supporting Alucinari’s new collaborations across cultural, academic and ethical organisations.