Instagram refresh first in a decade

Instagram has unveiled its first brand refresh in 10 years, updating its wordmark and wider visual identity to reflect the platform’s focus on creativity and self-expression. The revised wordmark retains its handwritten character while introducing cleaner, bolder forms, alongside three typefaces: Instagram Sans, Instagram Pen and Instagram Mono. The refreshed system also updates motion, layouts and UI, while retaining the platform’s distinctive gradient and camera icon.