Caribbean icon Ponche Kuba refreshed ahead of London's Notting Hill Carnival

Brand design agency Thirst has reimagined Ponche Kuba, the rum cream liqueur created in 1942 and crafted at Mount Gay Distilleries in Barbados. The new identity aims to introduce the brand to a younger generation and global audiences while retaining its heritage and recognition among the Caribbean diaspora. From the idea “A Catalyst of Convivial Celebration,” Thirst crafted a vibrant and distinctly Caribbean brand world that retains Ponche Kuba’s signature red.