• Transform magazine
  • November 11, 2019

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Articles

Dubai International Airport rebrands as cultural hub

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One of the world’s busiest airports repositions as a centre for culture, hospitality and entertainment. Dubai International Airport has unveiled a rebrand by design consultancy L...

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Petbarn rebrand embraces pets’ peculiar personalities

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Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petbarn has annou...

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Unicef’s Marble collective democratises big data

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Unicef has partnered with design consultancy Jones Knowles Ritchie to design Marble, a collective aiming to repurpose big data for the public good. The visual identity employs playful animations to simplify scientific finding...

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#TransformTuesday: 28 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumption, dark spi...

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Opinion: Beauty and logic, transforming the brand experience

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Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-documented chang...

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Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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The Balvenie Stories range uses digital experience and storytelling to build brand

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Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality whisky...

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#TransformTuesday: 21May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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@transformsays

#Napolina and @ConsultBrandon are in our latest #TransformTuesday. The new design retains the black background and… https://t.co/nha3WgL8zJ
Shout out to @eVent_cinemas and @LandorGlobal for making it in our most recent #TransformTuesday. The agency create… https://t.co/K5bcq9sEPv
Wow, what a weekend of rugby. Read our expert comment on how branding has helped bring the sport to a bigger audien… https://t.co/62KKAVeE74