Porto Rocha crafts fiery new identity for Tinder

Dating app Tinder has unveiled its first major rebrand in a decade, working with New York-based design studio Porto Rocha to create a more expressive identity aimed at connecting with gen Z. Keen to not lose the previous identity’s warmth, the refreshed brand offers a wittier tone of voice built around ‘T,’ a fictional dating columnist. The redesign also includes a revised uppercase wordmark, fresh typography, vibrant colours and the introduction of more tactile graphic elements to reflect the spontaneity and personality of modern dating.