House of Brand Transformation: Speak to the souls of a million people

In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behind a brand that lasts. He's then joined by Steve Keller (sonic strategy director, Studio Resonate/Sirius XM Media) for a poolside chat about how brands and agencies can use music and sound more effectively in their branding and marketing.