House of Brand Transformation: Branding, AI and the risk of broken brands

AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most famous. They're the most coherent and consistent. In this session, Nir Wegrzyn (CEO, BrandOpus) and Ofir Halfon (strategic consultant, GenAI and the future of media) explore what it means for a brand to be legible to machines, and why so many aren't, regardless of how well-known they are.