Deli Kitchen rebrand designed to bring flavour to the forefront

International brand design agency JDO has redesigned Deli Kitchen with a vibrant new identity that positions the flatbread brand as a more expressive and flavour-led player in the bakery aisle. Built around the new slogan ‘Where flavour plays,’ the rebrand introduces bold typography, appetite-led photography and a refreshed flame-inspired logo intended to capture warmth, energy and contemporary food culture. Created to support growth beyond flatbreads and increase standout in an often-uniform category, the new system gives Deli Kitchen, part of the Signature Flatbreads portfolio, a more confident and ownable presence as it enters its next phase of expansion into new markets.