Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...
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Transform Awards Asia 2024 open for entries
Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec...
Kun Milk brand characters undergo radical transformation
![[MN] KUN 0](/media/15742/mn-_kun_0.jpg?anchor=center&mode=crop&width=316&height=160&rnd=133504111840000000)
Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w...
Mobile tax platform Taxfix undergoes brand evolution
With Taxfix having moved from disruptor to leader in the tax filing field since its founding in 2017, the company turned to Finnish design studio Kallan & Co to craft a new identity to match its increased market p...
New beauty brand designed to celebrate midlife women
With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative...
Names don’t matter. How you get there (and how you use them) does
Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger....
What's not in a name
James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the...
Transform Awards North America 2024 open for entries
For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn it...
Angus’ A-Z of logos: FedEx
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v...
Why local authenticity is the new international
Jenny Hu, senior strategist at Design Bridge and Partners’ Shanghai office, shares her team’s story of developing an identity for Rissai Valley, a Ritz-Carlton Reserve, and explains why authenticity was key....