• Transform magazine
  • October 05, 2024

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Articles

Carlsberg’s fully fonio beer features Africa-inspired art

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New, limited-edition beer Fonio, launched by Carlsberg in partnership with Brooklyn Brewery, is brewed with the draught-resistant grain. The exclusive range forms part of Brooklyn Brewery’s ‘Brewing for Impact’ campai...

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Famous London hat maker reveals charming brand update

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Crafted by British design consultancy Counter Studio, Awon Golding’s new identity sought to be strong and quiet. It was concluded a successful brand revision for the milliner would show off its designs without having...

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The Working Assembly creates flavourful redesign for Nufs baked snacks

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The gluten-free, dairy-free and seed oil-free snack brand developed a new packaging system with the help of New York-based branding agency The Working Assembly. The redesign aims to embody the Nufs mission ‘Have fun w...

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MullenLowe unites US offices to form new design studio

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The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative...

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US edtech company HMH graduates from textbooks

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The 200-year-old heritage brand underwent an identity overhaul at the hands of global creative consultancy Lippincott to highlight its efforts at shaping the future of education. Now a digital-first innovator, the bra...

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British flexible workspace company Spacemade rebranded for cohesivity

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Spacemade called on London-based creative agency Wildish & Co., who designed a new identity based around the concept of ‘meaningful connections’. This aims to reposition the firm from primarily appealing to instit...

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The age of individuality: Moving beyond generational labels

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Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...

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AOK’s first audio brand denotes closeness and empathy

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Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....

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The National Ballet of Canada unveils ‘inviting’ rebrand

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Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...

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Brand transformation lessons from streaming brands

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Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....

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