Elmwood brews stronger bonds for Ecuadorian beer Biela

Elmwood has created a new brand identity and positioning for Biela, the Ecuadorian beer brand owned by Heineken. Centred on the idea of ‘Friendship as Alchemy,’ the redesign connects the craft of brewing with the friendships that shape modern Ecuador. The updated identity includes a new logo, custom typography, a four-colour palette and reimagined imagery, rolling out across packaging, in-store, out-of-home and social channels.