Chris Hemsworth and Thirst co-create identities for three Archie Rose whiskies

Global creative studio Thirst has crafted a new brand identity and bottle design for Archie Rose Distilling Co. as the Australian whisky brand prepares for its next international chapter with new co-owner Chris Hemsworth. Inspired by the country’s rugged landscapes, the design combines a canteen-shaped bottle, weathered textures and earthy details to express the brand’s distinctive mix of lightness and grit. The identity brings together three whiskies co-created with Hemsworth, with a design intended to carry Archie Rose’s Australian character to audiences around the world.