Fifty Thousand Feet unites art and technology with new Winston Artory Group identity

Winston Artory Group has partnered with Fifty Thousand Feet to develop a brand strategy and identity following the merger of art advisory firm Winston Art Group and art data technology company Artory. The agency positioned the business around the stewardship of cultural assets, bringing together art market expertise, blockchain-enabled security and financial insight. Inspired by the griffin, a mythological guardian of treasure, the identity reflects the combined strengths of the two businesses and their shared focus on protecting and building value in art and collectibles.