Transform Awards Asia 2026 shortlist announced

Back for a 13th year, the Transform Awards Asia recognises best practice in corporate, product and global brand development work. This year, Transform will once again celebrate the transformative power of rebranding and brand development in Shanghai, China.

The shortlisted entries for the 2026 edition of the awards will hope to emulate Diageo India, Smirnoff and Bulletproof, whose brilliant work won it the highly sought-after ‘Grand Prix’ trophy at last year’s Transform Asia, along with a further three Golds and three Silvers.

Each entry into the 2026 edition was, as always, examined by a panel of expert judges in a process focused on creativity, innovation, strategic excellence and implementation. Determining which organisations demonstrated branding brilliance, this year’s judges hailed from a wide variety of organisations, including Kimberly-Clark, Target and The Coca-Cola Company.

Transform magazine is delighted to announce the 2026 Asia Awards ceremony will once again take place in Shanghai. The event will be hosted on 10 December at The Portman Ritz-Carlton, Shanghai Centre, Shanghai, China.

The full shortlist is as follows:

CONTENT

Best Use of a Visual Property

C'estbon and unique21 Brand Consulting

GODAWAN and Diageo India

HSCC ECOLUSION and Design Bridge and Partners

Metis and M — N Associates

The HEINEKEN Company and Dragon Rouge Singapore

WayChamp and Jibe Global

YouTube and Imagination Riot

 

Best Brand Architecture Solution

Atour and LABBRAND

Black Poetry and OPEN Strategy & Design

Hongqi (China FAW Group) and CloserBranding

HSCC ECOLUSION and Design Bridge and Partners

 

Best Use of Copy Style or Tone of Voice

Haier and Interbrand

Hill Dickinson and Living Group

SPD Bank and MetaThink Consulting

 

Best Brand Experience

ABSOLUT

IHG China and Science & Empathy Consulting

Khaadi and Landor

Ningbo Huifeng Sports Development and Jibe Global

OURHOME

Victorinox and Dalziel & Pow

 

Best Wayfinding or Signage

Prudential Singapore and Rehla Design

Taikang Insurance Group and Interbrand

 

Best Audio Brand

Forest Carbon and Sixième Son

FUSO and Landor x amp

Godrej Industries Group and why do birds

IHH Healthcare and Landor

 

Best Use of Typography

Cho Choi Creative

HSCC ECOLUSION and Design Bridge and Partners

Naturals Ice Cream and Landor

Western Securities and MetaThink Consulting

 

Best Place Brand

Ace of Clubs and Imagination Riot

YesStyle and Landor

 

Best Expression of a Brand on Social Media Channels

Manish Malhotra and Landor

YesStyle and Landor

 

PROCESS

Best Implementation of a Brand Development Project

Amova Asset Management and Prophet

ARIDGE and MetaDesign

Black & White and Bulletproof

Fox ESS and Dragon Rouge Shanghai

Hill Dickinson and Living Group

 

Best Localisation of an International Brand

ABSOLUT

Black & White and Bulletproof

Mobil and Interbrand

Oreo and The TwentyFives Brand Design

 

STRATEGY

Best Creative Strategy

ARIDGE and MetaDesign

Foshan Haitian Flavouring and Food Company and ShinyBay Design

Hongqi (China FAW Group) and CloserBranding

Kotex and Kimberly-Clark

Kotex and PURUN IMAGE

The Advertising Club and Landor

The HEINEKEN Company and Dragon Rouge Singapore

 

Best Brand Evolution (Business)

Fox ESS and Dragon Rouge Shanghai

Good Alley and Wei Qian with Lulu Liu

 

Best Brand Evolution (Consumer)

ARIDGE and MetaDesign

Black Dog and Bulletproof

Hongqi (China FAW Group) and CloserBranding

Kotex and PURUN IMAGE

Mondelēz China and Science & Empathy Consulting

One8 and Landor

The HEINEKEN Company and Dragon Rouge Singapore

 

Best Brand Evolution (Corporate)

Atour and LABBRAND

IHH Healthcare and Landor

Spacesail and MetaDesign

Taikang Insurance Group and Interbrand

The Advertising Club and Landor

Veterans Bank and Landor

 

Best Strategic or Creative Development of a New Brand

Ace of Clubs and Imagination Riot

DayOne and Prophet

HSCC ECOLUSION and Design Bridge and Partners

Human Edge and Landor

Sundate and InSpace Creative

WayChamp Culture & Sports and Jibe Global

 

Best Development of a New Brand Within an Existing Brand Portfolio

Haier and Interbrand

SRCB Private Bank and unique21 Brand Consulting

Unilever and Lonsdale Design

Van Lang Global School and InSpace Creative

YouTube and Imagination Riot

 

Best Naming Strategy (New Name)

DayOne and Prophet

Deorhi and Landor

HSCC ECOLUSION and Design Bridge and Partners

 

Best Naming Strategy (Rename)

Amova Asset Management and Prophet

OWND! and Landor

 

Best Naming Strategy (Naming System)

JLG IBTEC and Deloitte Southeast Asia

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

IIHL and Landor

U9 and Elmwood

Vedkang and MetaThink Consulting

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Amova Asset Management and Prophet

Good Alley and Wei Qian with Lulu Liu

SAINT JOY and ZHIJIAN BRAND

Svatantra Microfin and OPEN Strategy & Design

 

Best Brand Consolidation

Goldreif and MetaDesign

Typhoon Group and Kith&Kin

 

Best Digital Transformation

Hill Dickinson and Living Group

Indian School of Business and Landor

 

WRAPPED

Best Use of Packaging (Glass)

Black Dog and Bulletproof

Foshan Haitian Flavouring and Food Company and ShinyBay Design

 

Best Use of Packaging (Print and Card)

Bakehouse and Kith&Kin

LALUNA CAFE & BRUNCH and Bracom Agency

Sekinoichi Brewery and Landor

 

Best Use of Packaging (Other)

ABC and Siegel+Gale

Bivina and Bulletproof

Black & White and Bulletproof

Black Poetry and OPEN Strategy & Design

Master Kong Chinese Tea and The TwentyFives Brand Design

The HEINEKEN Company and Dragon Rouge Singapore

Unilever and Elmwood

 

Best Use of Packaging (Limited Edition)

Budweiser Vietnam and Purpose.Ant

CHUNYUE and Elmwood

Ferrero and The TwentyFives Brand Design

GODAWAN and Diageo India

Heineken and MetaDesign

Wusu Xinjiang Scenery Limited Edition Series (Carlsberg China) and Design Bridge and Partners

 

Best Visual Identity by Sector

Best Visual Identity by a Charity, NGO or Not-for-Profit

Mother's Choice and Kith&Kin

WildAid China and The Orangeblowfish

Yayasan JCorp and Deloitte Southeast Asia

 

Best Visual Identity from the Automotive Sector

ARIDGE and MetaDesign

CHANGAN and Landor

Hongqi (China FAW Group) and CloserBranding

LUXEED and Dacross Media

 

Best Visual Identity from the Education Sector

Hong Kong International School and Kith&Kin

Nanyang Technological University (NTU), Singapore

 

Best Visual Identity from the Energy and Utilities Sector

Agratas and Landor

Fox ESS and Dragon Rouge Shanghai

 

Best Visual Identity from the Engineering and Manufacturing Sector

HSG Laser and Pinbrand

Lotmore and Small Town Folk

 

Best Visual Identity from the Financial Services Sector

Amova Asset Management and Prophet

IIHL and Landor

Typhoon Group and Kith&Kin

Veterans Bank and Landor

Western Securities and MetaThink Consulting

YF Life and MetaThink Consulting

 

Best Visual Identity from the FMCG Sector

Black Poetry and OPEN Strategy & Design

Kotex and Kimberly-Clark

Kotex and PURUN IMAGE

Unilever and Elmwood

 

Best Visual Identity from the Food and Beverage Sector

Bivina and Bulletproof

Black Dog and Bulletproof

Cho Choi Creative

GODAWAN and Diageo India

Heineken and Lonsdale Design

HOA RESTAURANT and Bracom Agency

The HEINEKEN Company and Dragon Rouge Singapore

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

HKK Group and Interbrand

IHH Healthcare and Landor

XQubix and MetaDesign

 

Best Visual Identity from the Industrial and Agricultural sector

HSCC ECOLUSION and Design Bridge and Partners

Wuzheng and LABBRAND

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Casarte and Interbrand

Human Edge and Landor

WayChamp Culture & Sports and Jibe Global

YesStyle and Landor

 

Best Visual Identity from the Professional Services Sector

Hill Dickinson and Living Group

Taikang Insurance Group and Interbrand

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

DoBeDo Residences and Imagination Riot

JLG IBTEC and Deloitte Southeast Asia

 

Best Visual Identity from the Retail Sector

Goldreif and MetaDesign

Khaadi and Landor

OWND! and Landor

YesStyle and Landor

 

Best Visual Identity from the Sports and Leisure Sector

Ace of Clubs and Imagination Riot

AFC Women’s Asian Cup Australia 2026 by the AFC, AFG and Polymath

AFC Corporate by the AFC and Polymath

One8 and Landor

WayChamp and Jibe Global

 

Best Visual Identity from a Startup

OWND! and Landor

Trae, ByteDance and Dragon Rouge Shanghai

XQubix and MetaDesign

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Spacesail and MetaDesign

Trae, ByteDance and Dragon Rouge Shanghai

YouTube and Imagination Riot

 

Best Visual Identity from the Transport and Logistics Sector

Eythos and Imagination Riot

Feidi and LABBRAND

 

Best Visual Identity from the Travel and Tourism Sector

ARIDGE and MetaDesign

Atour and LABBRAND