Transform Awards Asia 2026 shortlist announced
Back for a 13th year, the Transform Awards Asia recognises best practice in corporate, product and global brand development work. This year, Transform will once again celebrate the transformative power of rebranding and brand development in Shanghai, China.
The shortlisted entries for the 2026 edition of the awards will hope to emulate Diageo India, Smirnoff and Bulletproof, whose brilliant work won it the highly sought-after ‘Grand Prix’ trophy at last year’s Transform Asia, along with a further three Golds and three Silvers.
Each entry into the 2026 edition was, as always, examined by a panel of expert judges in a process focused on creativity, innovation, strategic excellence and implementation. Determining which organisations demonstrated branding brilliance, this year’s judges hailed from a wide variety of organisations, including Kimberly-Clark, Target and The Coca-Cola Company.
Transform magazine is delighted to announce the 2026 Asia Awards ceremony will once again take place in Shanghai. The event will be hosted on 10 December at The Portman Ritz-Carlton, Shanghai Centre, Shanghai, China.
The full shortlist is as follows:
CONTENT
Best Use of a Visual Property
C'estbon Beverage and Unique21 Brand Consulting
GODAWAN and Diageo India
HSCC ECOLUSION and Design bridge and partners
Metis and M — N Associates
THE HEINEKEN COMPANY and Dragon Rouge Singapore
WayChamp and Jibe Global
Youtube and Imagination Riot
Best Brand Architecture Solution
Atour and LABBRAND
Black Poetry and Open Strategy and Design
Hongqi (China FAW Group) and CloserBranding
HSCC ECOLUSION and Design bridge and partners
Best Use of Copy Style or Tone of Voice
Haier and Interbrand
Hill Dickinson and Living Group
SPD Bank and Meta Think
Best Brand Experience
ABSOLUT and SMK GROUP
IHG China and Science & Empathy Consulting
Khaadi and Landor
Ningbo Huifeng Sports Development and Jibe Global
OURHOME
Victorinox and Dalziel & Pow
Best Wayfinding or Signage
Prudential Signapore and Rehla Design
Taikang Insurance Group and Interbrand
Best Audio Brand
Forest Carbon and Sixième Son
FUSO and amp
Godrej Industries Group and why do birds
IHH Healthcare and Landor
Best Use of Typography
D1 Concepts and Cho Choi Creative
HSCC ECOLUSION and Design bridge and partners
Naturals and Landor
Western Securities and Meta Think
Best Place Brand
Ace of Clubs and Imagination Riot
Yesstyle and Landor
Best Expression of a Brand on Social Media Channels
Manish Malhotra and Landor
Yesstyle and Landor
PROCESS
Best Implementation of a Brand Development Project
Amova Asset Management and Prophet
ARIDGE and MetaDesign
Black & White and Bulletproof
Fox ESS and Dragon Rouge Branding (Shanghai)
Hill Dickinson and Living Group
Best Localisation of an International Brand
ABSOLUT and SMK Group
Black & White and Bulletproof
Mobil and Interbrand
Oreo and The TwentyFives Brand Design
STRATEGY
Best Creative Strategy
ARIDGE and MetaDesign
Foshan Haitian Flavouring and Food Company and ShinyBay Design
Hongqi (China FAW Group) and CloserBranding
Kotex and Kimberly Clark
Kotex and Purun Image
The Advertising Club and Landor
THE HEINEKEN COMPANY and Dragon Rouge Singapore
Best Brand Evolution (Business)
Fox ESS and Dragon Rouge Branding (Shanghai)
Good Alley and Wei Qian with Lulu Liu
Best Brand Evolution (Consumer)
ARIDGE and MetaDesign
Black Dog and Bulletproof
Hongqi (China FAW Group) and CloserBranding
Kotex and Purun Image
Mondelez China and Science & Empathy Consulting
One8 and Landor
THE HEINEKEN COMPANY and Dragon Rouge Singapore
Best Brand Evolution (Corporate)
Atour and LABBRAND
IHH Healthcare and Landor
Spacesail and MetaDesign
Taikang Insurance Group and Interbrand
The Advertising Club and Landor
Veterans Bank and Landor
Best Strategic or Creative Development of a New Brand
Ace of Clubs and Imagination Riot
DayOne and Prophet
HSCC ECOLUSION and Design bridge and partners
Human Edge and Landor
SunDate and InSpace Creative
WayChamp Culture & Sports and Jibe Global
Best Development of a New Brand Within an Existing Brand Portfolio
Haier and Interbrand
SRCB PRIVATE BANK and Unique21 Brand Consulting
Unilever and Lonsdale Design
Van Lang Global School and InSpace Creative
Youtube and Imagination Riot
Best Naming Strategy (New Name)
DayOne and Prophet
Deorhi and Landor
HSCC ECOLUSION and Design bridge and partners
Best Naming Strategy (Rename)
Amova Asset Management and Prophet
Ownd! and Landor
Best Naming Strategy (Naming System)
IBTEC and Deloitte (SEA)
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
IIHL and Landor
U9 and Elmwood
Vedkang and Meta Think
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Amova Asset Management and Prophet
Good Alley and Wei Qian with Lulu Liu
SAINT JOY and ZHIJIAN BRAND
Svatantra Microfinance and Open Strategy and Design
Best Brand Consolidation
Goldreif and MetaDesign
Typhoon Group and Kith&Kin
Best Digital Transformation
Hill Dickinson and Living Group
ISB and Landor
WRAPPED
Best Use of Packaging (Glass)
Black Dog and Bulletproof
Foshan Haitian Flavouring and Food Company and ShinyBay Design
Best Use of Packaging (Print and Card)
Bakehouse and Kith&Kin
LALUNA CAFE & BRUNCH and Bracom Agency
Sekinoichi Brewery and Landor
Best Use of Packaging (Other)
ABC and Siegel+Gale
Bivina and Bulletproof
Black & White and Bulletproof
Black Poetry and Open Strategy and Design
Master Kong Chinese Tea and The TwentyFives Brand Design
THE HEINEKEN COMPANY and Dragon Rouge Singapore
Unilever and Elmwood
Best Use of Packaging (Limited Edition)
Budweiser Vietnam and Purpose.Ant
CHUNYUE and Elmwood
Ferrero and The TwentyFives Brand Design
GODAWAN and Diageo India
Heineken and MetaDesign
Wusu scenery cans and Design bridge and partners
Best Visual Identity by Sector
Best Visual Identity by a Charity, NGO or Not-for-Profit
Mother's Choice and Kith&Kin
WildAid China and The Orangeblowfish
YAYASAN JCorp and Deloitte Consulting (SEA)
Best Visual Identity from the Automotive Sector
ARIDGE and MetaDesign
Changan and Landor
Hongqi (China FAW Group) and CloserBranding
LUXEED and Dacross Media
Best Visual Identity from the Education Sector
HKIS and Kith&Kin
Nanyang Technological University (NTU), Singapore
Best Visual Identity from the Energy and Utilities Sector
Agratas and Landor
Fox ESS and Dragon Rouge Branding (Shanghai)
Best Visual Identity from the Engineering and Manufacturing Sector
HSG Laser and Pinbrand
Lotmore and Small Town Folk
Best Visual Identity from the Financial Services Sector
Amova Asset Management and Prophet
IIHL and Landor
Typhoon Group and Kith&Kin
Veterans Bank and Landor
Western Securities and Meta Think
YF Life and Meta Think
Best Visual Identity from the FMCG Sector
Black Poetry and Open Strategy and Design
Kotex and Kimberly Clark
Kotex and Purun Image
Unilever and Elmwood
Best Visual Identity from the Food and Beverage Sector
Bivina and Bulletproof
Black Dog and Bulletproof
D1 Concepts and Cho Choi Creative
GODAWAN and Diageo India
Heineken and Lonsdale Design
HOA RESTAURANT and Bracom Agency
THE HEINEKEN COMPANY and Dragon Rouge Singapore
Best Visual Identity from the Healthcare and Pharmaceutical Sector
HKK Group and Interbrand
IHH Healthcare and Landor
XQubix and MetaDesign
Best Visual Identity from the Industrial and Agricultural sector
HSCC ECOLUSION and Design bridge and partners
Wuzheng and LABBRAND
Best Visual Identity from the Lifestyle and Wellbeing Sector
Casarte and Interbrand
Human Edge and Landor
WayChamp Culture & Sports and Jibe Global
Yesstyle and Landor
Best Visual Identity from the Professional Services Sector
Hill Dickinson and Living Group
Taikang Insurance Group and Interbrand
Best Visual Identity from the Property, Construction and Facilities Management Sector
DoBeDo Residences and Imagination RIot
IBTEC and Deloitte Consulting (SEA)
Best Visual Identity from the Retail Sector
Goldreif and MetaDesign
Khaadi and Landor
Ownd! and Landor
Yesstyle and Landor
Best Visual Identity from the Sports and Leisure Sector
Ace of Clubs and Imagination Riot
AFC Women's Asian Cup Australia 2026 and Polymath
Asian Football Confederation and Polymath
One8 and Landor
WayChamp and Jibe Global
Best Visual Identity from a Startup
Ownd! and Landor
Trae and Dragon Rouge Branding (Shanghai)
XQubix and MetaDesign
Best Visual Identity from the Technology, Media and Telecommunications Sector
Spacesail and MetaDesign
Trae and Dragon Rouge Branding (Shanghai)
Youtube and Imagination Riot
Best Visual Identity from the Transport and Logistics Sector
Eythos and Imagination Riot
Feidi and LABBRAND
Best Visual Identity from the Travel and Tourism Sector
ARIDGE and MetaDesign
Atour and LABBRAND
