Independent brand studio Dude Design developed a bold, cinematic visual identity for this year’s Milano Film Fest, designed to resonate across both cultural institutions and the city’s urban streets. The challenge was...
Articles
Fifty Thousand Feet leads digital transformation for US heritage interiors brand Thibaut
Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a le...
Cannes conversations: The value of predictive branding
Nicky Bell, regional president for the Americas at Landor, speaks to Transform editor Jack Cousins about her leadership philosophy, why she made the switch to Landor and what her top priorities are for the next 12 mon...
Cannes conversations: The Indian design scene
Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...
Cannes conversations: The beauty of simplicity
Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...
Studio Morfar designs emotionally intelligent brand for AI wellness app Kin
Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...
Postcard from Seattle
Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....
AI: setting type free
Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...
For the people of the land
Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....
Transform Live Saudi 2025: The future of AI in branding and brand strategy creation
Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....