Articles

Back for a fifth year, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. The awards, which recognise best practice...

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us about his thoughts on the odd brand design phenomenon that is Hello Kitty....

Located in the heart of Manchester, England, brewing and pub company JW Lees partnered with creative agency Squad to open Founder’s Hall. This space is meant to encompass the past, present and future of the brewery, a...

Founded in 2007, Dubai Lynx has since cemented its place in the calendar for MENA’s creative marketing community. Taking place on 5 March, the festival boasts a strong selection of speakers, ranging from the likes of...

Approaching its 40-year anniversary, Weisman Design Group believed its current branding was in need of an update. With the help of design studio People People, Weisman Design Group rebrands under the new name, ‘Fora L...

In an increasingly climate conscious market, Mam Baby looks to become a more sustainable business. With this shift, the rebrand reflects a more modernised approach to its materials and communication....

James Barnes, co-founder and business director of Backlash, discusses why pop-ups are a crucial marketing tool for D2C brands, exploring the reasons for their meteoric rise in popularity and the tips for making a pop-...

‘The Pack’, a unique kit from Kimberly-Clark’s menstrual hygiene brand KOTEX, aims to equip schoolgirls with the tools to manage their menstrual health with pride. Designed by global creative branding agency Pearlfish...

Available from this month for just a year, Tango Mango’s identity was designed by London-based independent design agency Bloom. Forming part of Tango’s ‘Editions’ lineup of healthier soft drinks, the sub-brand follows...

The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...