• Transform magazine
  • June 26, 2022



Packaging refresh to celebrate Branston’s 100-year anniversary


The iconic English food brand, primarily known by Brits for its jars of Branston Original Pickle, turned to London-based design agency This Way Up to alter its logo and packaging design for its centenary celebrations....

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Finding joy

Thumbnail Wesleymeyer Fra

Wesley Meyer, design director at f.r.a., discusses the new demands on wayfinding in the post-pandemic world and how this is further influenced by the advent of AI. He demonstrates solutions to these new problems in th...

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Sunhouse creates ‘divinely inspired’ special edition range of Magnum ice creams


Inspired by medieval literary genius Dante Alighieri’s ‘The Divine Comedy,’ the England-based agency designed the ‘Magnum X Dante’ range specifically for the Italian market. The three sensorially intense flavours, res...

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Why understanding your audience is key to delivering commercial value to sponsors

Simon Smith Wright

Simon Smith-Wright is the CEO at leading revenue generating streaming partner, Push Live. In a world where potentially lucrative sponsorship deals are attainable again for brands post-Covid-19, he discusses, amongst...

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How the Digital Age is influencing identity design

Mo Saad (Band Lounge) Digital Age

Mo Saad, head of design and creative impact at Dubai-based Brand Lounge, describes how brand identity is evolving in modern times, and how it might change further in the future with the advent of the metaverse....

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Five minutes with Rob Baiocco

Rob Baiocco B&W

Rob Baiocco is the co-founder and chief creative officer at The BAM Connection, a Brooklyn-based agency in New York which works primarily with ‘adult’ brands, such as cannabis, alcohol and OTC pharma. The firm has bee...

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US period care and wellness brand Cora undergoes emotionally relevant rebrand

CORA+All Packs

The firm’s new brand identity was designed by Mother Design, an independent agency based in London and New York, with the aim of cementing its reputation as a leader in the menstrual care category. The agency adapted...

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New York-based design agency Lippincott transforms brand identity of Plug Power

Plug Logo 3D

The electrical equipment manufacturing company, now known just as ‘Plug’, aims to become a leader in the field of green energy. Its project with Lippincott saw the formation of a new, purposeful brand strategy which s...

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Transform Awards Europe 2023 now welcoming entries

News Story Banner

Transform Awards Europe is proud to announce it is open for entries. Now in its 14th iteration, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and design throu...

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Natural adaptogenic supplement brand designed by London-based B&B Studio

1. The Herbtender Bottle

In designing The Herbtender’s full brand identity, including naming, brand positioning, creative strategy, brand design and packaging, the agency brought the latest entrepreneurial endeavour of Laura and Mark Neville...

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RT @TransformEvents: Transform Awards Asia is coming to Singapore! Sadly due to the Covid-19 pandemic, we were unable to visit the region…
RT @Design_Bridge: Tom Gilbert, Executive Creative Director at Design Bridge Shanghai, discusses alternative thinking to brand consistency…
💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03