Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...
Articles
Harnessing the power of brand to drive real value
Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...
Seattle Chocolate rebranded as Maeve in bid to expand beyond US city
Having been around for three decades, the ethical chocolate brand wanted to capitalise on its potential by reengineering its brand to appeal nation-wide. Independent brand and packaging studio The Young Jerks was brou...
Digital document library Scribd rebrands in bid to propel growth
A sub-brand of Scribd Inc, Scribd exists alongside ebooks and audiobooks platform Everand and professional content platform SlideShare. Independent branding and design studio Mother Design was called on to launch a ne...
Embracing emotion in B2B
Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...
Transforming third sector brand building: For the many, not the few
Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...
Dove embraces colourful twist in unusual Crumbl collab
Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in th...
Shortlist announced for 2025 Transform Awards MEA
Transform magazine is proud to announce the shortlist for the 2025 Transform Awards Middle East and Africa. Now in its 12th year, the awards programme remains the only place that celebrates the transformative power of...
English town Barrow-in-Furness’ transformation set to redefine its future
Branding agency Forepoint worked closely with Team Barrow to create Barrow Rising, a movement that aims to unite the town within a single vision that generates long-term impact. The project’s focus involved developing...
England’s Science and Industry Museum unveils Operation Ouch! exhibition
The hit BBC TV show, which has been running for over a decade, partnered with the Science Museum Group to create an immersive, non-linear experience. The exhibition at Manchester’s Science and Industry Museum was deve...