JDO uncorks spooky wine concept ahead of Halloween

Global design agency JDO has created Arcana, a premium wine concept for its annual Halloween project, inspired by a forgotten cellar beneath a haunted 15th-century castle. The fictional wines, hidden since 1463, are wrapped in tactile materials including red wax, gold foil and aged vellum-like paper, with each bottle only partially revealed. A key motif, wax seals and foil-detailed opening tabs bring the story to life, turning the act of uncovering the bottle into a ritual that blends medieval mystery with modern elegance.