• Transform magazine
  • May 18, 2022


Brittany Golob

Spotlight on BNY Mellon Investment Management


Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...

Read More

Timeline: Nasa's manned missions

-Apollo 2.jpg

The history of Nasa’s manned space missions has been one of the defining stories of exploration since the dawn of human flight. How have those missions been developed and how has design helped propel them from action...

Read More

Brand experience: VF Corporation


Putting B2B audiences first, VF Corporation opens the doors to its branded experience at its London headquarters. Brittany Golob explores the new space and the company’s approach to digital, sustainability and design...

Read More

Sustainable futures: Tokyo 2020


The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...

Read More

Spotlight on Samaritans


The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...

Read More

Brand in action: Mastercard


Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...

Read More

Taking flight

Screenshot 2019-09-27 at 12.25.49 pm.png

Crafting an airport experience that can both ground people in a sense of place while providing relevant information relies on semiotic-driven design to succeed. Brittany Golob investigates visual identity, architectur...

Read More

2020 Transform Awards North America open for entries


At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed ju...

Read More

Shortlist announced for 2020 Transform Awards Middle East and Africa


At the judging sessions for this year’s Transform Awards Middle East and Africa, the judges had to determine who set the benchmark for excellence in rebranding and brand development. The difficult task saw the panel o...

Read More

Constructing a building firm's brand

Gillion Beste.jpg

Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...

Read More