Brittany Golob

Putting B2B audiences first, VF Corporation opens the doors to its branded experience at its London headquarters. Brittany Golob explores the new space and the company’s approach to digital, sustainability and design...

The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...

The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...

Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...

Crafting an airport experience that can both ground people in a sense of place while providing relevant information relies on semiotic-driven design to succeed. Brittany Golob investigates visual identity, architectur...

At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed ju...

At the judging sessions for this year’s Transform Awards Middle East and Africa, the judges had to determine who set the benchmark for excellence in rebranding and brand development. The difficult task saw the panel o...

Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...

Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...

Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the com...