• Transform magazine
  • March 31, 2020

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2020 Transform Awards North America open for entries

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At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed judges across the board. The Urban Justice Center and Superunion also demonstrated what other winners did: a use of impactful typography, illustration and iconic wordmark design.

The Transform Awards North America is now open for entries for its 2020 program in which it will determine who sets the benchmark for excellence in rebranding and brand development. With a broader field of competition last year, judges deliberated over each entry in order to determine the standard-bearers in brand transformation. That will be no different this year.

Creative strategy is as important as ever in communicating with a company’s many audiences. Judges will consider this, along with the challenges a brand is facing and the transformative results when deciding who demonstrates excellence in rebranding and brand development.

Previous winners include CVS, Amazon, Seedlip, Pernod Ricard, McDonald’s, Ford, Dell and many more.

The entry process is straightforward and there are guidelines available here.

Entries must be received by 24 July. Those submitted by 15 May receive a thought leadership piece to run online on Transform magazine. Projects entered by 12 June receive a $100 discount and a free fifth entry.

For more information, contact Catherine Persson or call +44 3950 5356.

In light of recent events, Transform will continue to recognise and celebrate the best in rebranding and brand development. However, honouring excellence in brand transformation goes beyond the event. Although our plans are to hold an awards event in 2020, the Transform Awards is about ensuring that the best in rebranding and brand development is recognised, regardless of the way in which it is celebrated.

Categories:

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organizational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognizes excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognizes the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging. 

BEST WAYFINDING OR SIGNAGE 

This award honors branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognizes companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY 

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organization’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognizes the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

This award is for the best communications with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognize that progress requires measured communication with all external stakeholders.

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT 

This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT 

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS

This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures. 

BEST LOCALIZATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organization at bringing a global brand to the North America region, making it relevant to the local markets. 

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY 

This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organization following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organization to reflect a new approach to its business.

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organization.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organization, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

  • charity/NGO/non-profit
  • education
  • energy and utilities
  • engineering and manufacturing
  • farming and agriculture
  • financial services
  • FMCG (fast moving consumer goods)
  • food and beverage
  • healthcare and pharmaceuticals
  • industrial and basic materials
  • lifestyle and wellbeing
  • mining and extractives
  • professional services
  • public
  • real estate, construction and facilities management
  • retail
  • sports, travel, leisure and tourism
  • technology, media and telecommunications
  • transport and logistics

The following awards cannot be entered and winners will be chosen by our judging panel.

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to the typeface.

You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.

GRAND PRIX FOR EXCELLENCE IN REBRANDING

This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.