Brittany Golob

Branding in football, when done right, can revolutionise a team or league for the better. Brittany Golob examines the Major League Soccer and Everton rebrands The lif...

The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ab...

When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on...

The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elu...

In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmar...

The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately th...

The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky...

The brand experience at airline lounges rarely extends beyond free food and drink. For MyLounge, No.1 Traveller wanted to redefine the lounge, resulting in a considered, consistent experience that draws the visual ide...