• Transform magazine
  • February 23, 2020

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Brittany Golob

Sustainability, product innovation can build stronger brands

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Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix the cha...

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Jimmy's Iced Coffee founder on packaging, rebranding and sustainability

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Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the company has...

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PBS streamlines on-air assets for brand consistency, clarity

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Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and a stream...

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#TransformTuesday: 21 January

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Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...

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Shortlist announced for 2020 Employer Brand Management Awards

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For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and retention...

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Chilean winemaker introduces rebranded digital experience

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Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences are limi...

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#TransformTuesday: 7 January

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Here is this week's selection of rebrands from around the world, from colourful, youth-targeted brands to corporate restructuring. For more from #TransformTuesday, follow @Transformsays...

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Winners announced at 2019 Transform Awards Asia-Pacific

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For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

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Five minutes with Amanda Jackson

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With experience in packaging and brand design in the free from category, Amanda Jackson shares her views on personality, taste and standout packaging How did your work with Borou...

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Spotlight on Hollis

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Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand With a 50%...

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