• Transform magazine
  • October 09, 2024

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Brittany Golob

Transform Awards North America open for 2021 entries

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For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

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#NewBrandMonday: 4 January

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Gourmend Foods The focus placed by food brands on...

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Shortlist announced for 2020 Transform Awards Nordics

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The Transform Awards has always recognised excellence in rebranding and brand development. For the first time, it is highlighting the best-in-class work being carried out in the Nordic region. With a shortlist spannin...

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Five Minutes With Daniel Edmundson

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Transform magazine spent five minutes with Daniel Edmundson, strategy director at Gretel to learn about the rise of user-generated content and how it affects brands, how to keep a brand relevant and build engagement a...

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Postponed Olympics retains 2020 naming, branding

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2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

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Modern classics

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Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...

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Talking drums

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Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...

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#TransformTuesday: 31 March

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Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jim Cregan

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Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder...

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Global soft power report examines reputation, influence of nation brands

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Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

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