• Transform magazine
  • May 19, 2022


Brittany Golob

Five Minutes With Daniel Edmundson

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Transform magazine spent five minutes with Daniel Edmundson, strategy director at Gretel to learn about the rise of user-generated content and how it affects brands, how to keep a brand relevant and build engagement a...

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Postponed Olympics retains 2020 naming, branding


2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

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Modern classics


Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...

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Talking drums


Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...

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#TransformTuesday: 31 March

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Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jim Cregan

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Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder...

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Global soft power report examines reputation, influence of nation brands

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Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

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Place branding: Bahamas


The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...

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Cider brands should focus on premiumisation and provenance, report shows

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In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...

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Transform launches Nordics awards to recognise excellence in brand transformation

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Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introdu...

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