Brittany Golob

Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the chall...

Hoodwink is an alcohol-free spirit that deploys classic cues from the craft gin industry combined with a bright, yellow visual identity to appeal to a young audience of drinkers who don’t necessarily want to drink alc...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports fr...

With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future pla...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic,...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...