• Transform magazine
  • March 31, 2020

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Transform launches Nordics awards to recognise excellence in brand transformation

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Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introduction of the Transform Awards Nordics.

The Transform Awards Nordics will set the benchmark for excellence in rebranding and brand development across the Nordic region, highlighting the outstanding creative strategy, design work and brand positioning exhibited by companies across the region.

Categories include ‘Best creative strategy,’ ‘Best use of a visual property’ and ‘Best visual identity.’ Entries can be compiled in a straightforward fashion. There is ample guidance on entries available here. If you require any further information, contact Catherine Persson. Entries are accepted until 10 July. Entries received between 10-24 July are subject to a late entry fee.

Each project will be considered by a panel of expert judges in the same thorough, objective process that governs the Transform Awards’ other programmes around the world.

Andrew Thomas, publisher of Transform magazine, says, "We're excited to be introducing the Transform Awards to the Nordic region. Transform will continue to recognise and celebrate the best in rebranding and brand development around the world. But we know that honouring excellence in brand transformation goes beyond the event. Our plans are to hold an awards event in 2020 to celebrate the best in class in rebranding across the Nordic region but, the Transform Awards is about ensuring that the best in rebranding and brand development is recognised, regardless of the way in which it is celebrated."

Winners will be celebrated in early November at a ceremony in Stockholm, Sweden.

Get in touch with Catherine Persson for more information.

Cravenhill Publishing believes excellence in creativity and communications should be celebrated regardless of the challenges of the day. To support the creative industries, Cravenhill Publishing is letting any company have one free entry into any awards programme through 2020. You may well be planning on entering many categories and, if so that’s great. But if your agency or department has undertaken great work you won’t want budget considerations to get in the way of it being recognised.  Your work makes a difference and it will continue to do so despite the challenges we are all facing.

Categories

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organizational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognizes excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognizes the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging. 

BEST WAYFINDING OR SIGNAGE 

This award honors branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognizes companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY 

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organization’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognizes the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT 

This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT 

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

 

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST NAMING STRATEGY 

This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organization following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organization to reflect a new approach to its business.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organization, including its websites and apps.

BEST VISUAL IDENTITY

This award is for the best visual identity developed and used by a brand, including all visual aspects of a rebrand from logo to the typeface. Entries are accepted from all sectors and should exhibit creative excellence in the development of the new visual identity.

GRAND PRIX FOR EXCELLENCE IN REBRANDING

This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.