Articles

Before the digital age, job hunting meant flicking through pages at the back of the local newspaper to find employment opportunities. How employers looked after their employees was usually confined the workplace; new...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance...

I have spent my life working out how to get people where they need to go. Wayfinding is the current name for it. (Although I think ‘wayshowing’ is a better description.) Signs can often be a blight; a hindrance rather...

Due to significant changes in the world of communications, brand experience has never been more important. Digital usage has matured, customer experience is acknowledged as sitting at the heart of many platforms, and...

The branding industry has long been talking about brand ‘being a two-way communication.’ This is completely true, but the essence of brand remains the same – it’s about connection. It doesn’t mean you’re higher qualit...

In today’s complex, competitive world, it’s no longer sufficient to simply market quality. Gone are the days of relying on traditional marketing tactics or merely promoting the announcement of the arrival of a new sen...

As a creative director in the current climate, you’re expected to produce strategically-led design. FutureBrand clients tend to be the major players in their field, often with well-established, recognisable identities...

As a company that works with brand owners on a day-to-day basis, we at Dragon Rouge recognise that the role is especially challenging these days. With a high turnover among CMOs, there’s great pressure to prove the sh...

Our approach was to create a refreshed, design-led brand and we engaged our team across all disciplines and locations from the outset. We defined our communication ambition to enable colleagues, customers and stakehol...