• Transform magazine
  • July 08, 2020

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Antonino Lupo

Internationalising Islamic bank brands

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Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...

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Five minutes with Tasha Lenton

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Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘ea...

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Rebranding a people-oriented law firm

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With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...

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#TransformTuesday: 3 December

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From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Steve Aldridge

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Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key...

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#TransformTuesday: 19 November

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From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Facebook relaunches with new corporate identity

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Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...

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#TransformTuesday: 12 November

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From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Transform Awards North America celebrates great branding and strategy

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The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

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#TransformTuesday: 5 November

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From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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