• Transform magazine
  • February 22, 2024


Antonino Lupo

Five minutes with Mike Nolan

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Mike Nolan, CEO of Product of the Year, is a brand expert with an eye on emerging consumer trends and behaviours. He discusses brand reputation and loyalty in the digital age...

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#TransformTuesday: 10 September


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Top Gear’s new typeface draws from brand’s well-known icons


Inspired by the iconic Top Gear cog, the TG Industry typeface marks a new dawn for the brand and carries a strong feeling of identity. Aiming for consistency across all outputs, the new face of Top Gear has already be...

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Catching the essence of Curaçao

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Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the wo...

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Five minutes with Adam Rix

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As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...

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Teach First rebrands in uplifting blue and building blocks


Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and upl...

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Five minutes with Lee Trott

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As a senior copywriter at Oliver, Lee Trott has worked with brands such as Sony, GSK, Brother and NFU Mutual. He discusses brand purpose and choosing the right battles for your business...

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Playfulness meets elegance in Imogen Pullar Architecture’s brand


Melbourne-based architect Imogen Pullar was looking for a brand to reflect her playful personality. When she turned to Jac& for help, the design agency crafted a custom identity blending architecture and character...

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Boots breaks free from 170 year-old brand


Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a...

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Five minutes with Travis Stratford

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Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for s...

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