• Transform magazine
  • May 17, 2021

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Antonino Lupo

Phillip Schofield fronts Craft Gin Club campaign

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TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

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PB Creative attempts to make Axe men go wild

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PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which...

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Campaign to mobilise the youth vote launched

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The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

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Shoppers want eco-friendly packaging study shows

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Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...

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#TransformTuesday: 29 October

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From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Paris 2024 logo receives mixed reception

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The 2024 Olympic and Paralympic Games logo, unveiled this week, depicts the Olympic flame within a gold medal and includes the lips and outline Marianne, the personification of the French Republic since 1789....

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#TransformTuesday: 22 October

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Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays....

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Five minutes with Tino Schaedler

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Tino Schaedler is chief design officer at Optimist, with experience with clients such as Google, Nike and Disney. He discusses branding and digital campaigns, and the importance of VR and immersive experiences in the...

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Facebook tumbles out of top 10 best global brands

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Tech brands take half the top 10 slots in Interbrand’s annual ranking of the world's most valuable brands, released today. Tech took the top four slots with Apple...

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#TransformTuesday: 15 October

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From blue tulips to breweries and breasts, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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