#TransformTuesday: 22 October
Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays.
Data company Commvault unveiled a new identity last week designed by McMillan to appeal to modern audiences. The new value proposition ‘Be ready’ was conceived to reflect Commvault’s values and to communicate its readiness to protect, manage and use data, according to the creative agency. The rest of the rebrand introduces a new tone of voice to make the brand feel more human and contemporary.
Australian cinema company Event Cinemas has launched a new logo and identity by Landor this month. The agency created a black and white logo inspired by the old brand, keeping the typography and reducing the prominence of the ‘V’. All the brand elements in the new identity were designed to convey the range of experiences Event Cinemas offers, Landor said.
Napolina is rolling out a new look for its range of products with the tagline ‘For the love of Italian food’, it announced yesterday. The new design, created by brand agency Brandon, retains the black background and elements of the previous identity to ensure brand recognition, the agency said. The redesign is designed to communicate the simplicity of Italian cookery. The updated design will be applied across Napolina’s range over the next three months, Brandon added.
Organic chocolate brand Raw Halo launched a new identity and packaging by B&B Studio last week. The new look was created to showcase the quality of Raw Halo’s products and increase the visibility of the brand, the agency said. The typography on the packaging was designed to create a halo in the negative space, while foil and embossing were introduced to communicate luxury. The new bars are now available in Waitrose, Ocado and Holland & Barrett.
Smirnoff released a limited edition design for its Spicy Tamarind vodka flavour ahead of the Mexican Day of the Dead on 2 November. The design, created by Vault49 and available in Latin America, was inspired by ofrendas, which are offerings placed on altar-like creations built by families as monuments to their deceased. The packaging aims to capture the vibrant symbolism of the celebrations, the agency said. It employs graphic patterns, colours and both digital and hand-crafted illustrations. Black light ink was used during production to make the bottles glow in the dark of pubs and clubs.