• Transform magazine
  • April 20, 2024

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Antonino Lupo

Been A Slice beer turns wasted food into raised glasses

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In an effort to reduce the impact of wasted food in Canada, Second Harvest has partnered with ad agency Bob’s Your Uncle to launch a new product, a beer made from discarded bread....

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Five Minutes With Fiona Florence

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As the managing director of design agency JDO, Fiona Florence has experience working for brands people live with on a daily basis, including Dove, Ponds, Budweiser and Peroni. She discusses challenges, sustainability...

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Fontsmith's new style guide helps designers classify typefaces

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Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design...

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BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunicat...

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Five Minutes With Colin Clark

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Head of strategy and planning at launch marketing agency Five by Five, Colin Clark believes brands must experience in first person what the audience does. He discusses experiential marketing and taboos in branding, ad...

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My Roti Place gets bold and spicy brand

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To mark its debut in the heart of Toronto, Indian restaurant chain My Roti Place has unveiled its visual identity, including interior design, signage, logo and web presence. The branding process was conceived by C&amp...

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Valmarc rebrand innovates data intelligence with insight

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Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

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LPAA rebrand introduces structural clarity and modernity

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US-based firm Lamoreux Pagano Associates | Architects (LPAA) has announced a rebrand by Clockwork Design, introducing new clarity and a collaborative approach to evolve the old brand....

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Firefox transforms to build privacy and customer focus into its identity

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Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers....

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Fulham Palace’s new identity reveals time in layers of history

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London’s Fulham Palace has a history going back thousands of years. Creative agency Design Culture has conceived a new brand identity to introduce it to the public, allowing the palace to move an important step toward...

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