With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new...
Articles
Taking frequent flyers to new heights
Virgin Australia’s award-winning frequent flyer programme, Velocity, has made the recent choice to refresh its visual identity. The decision comes after the expansion of Virgin Australia’s loyalty offering tops polls...
Maiden voyage for charity brand
In 1989, Tracy Edwards MBE skippered the first ever all-female crew in the three-yearly Volvo Ocean Race, then known as the Whitbread Round the World Yacht Race. Sailing in a 58-foot yacht known as Maiden, Edwards and...
Opinion: Why brand an infrastructure?
The past decade has seen a transformational shift in how we in the UK see our infrastructure. Where once transport hubs were pragmatic, liminal spaces, today they are destinations for retail, dining and a whole lot mo...
Five minutes with Robyn de Villiers
In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. H...
#TransformTuesday: 9 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: Does the new approach to brand governance impact on the practical implementation?
Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding...
Highways in the sky
For much of the world’s working population, flying nationally and internationally is part of everyday life. According to the Civil Aviation Authority (CAA), in the second quarter of 2016 the UK alone saw 71 million te...
Photo finish for sports media rebrand
Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...
Food, glorious food
With pictures of handcrafted dishes and almost art-worthy plates of food, the Galloping Gourmet’s website is a wealth of colour and taste. The new brand ensures the food and drink the caterer provides is highlighted a...