• Transform magazine
  • November 11, 2019

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2020 Transform Awards Europe open for entries

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The Transform Europe Awards is the definitive benchmark for rebranding and brand development. The winners at each year’s awards represent the best in class in brand design, strategy and implementation.

After a brilliant 10th anniversary celebration in March this year, the Transform Awards Europe is announcing its annual call for entries for its 2020 programme. Entries are accepted from any client or agency that is based in Europe.

Winners of the 2019 Transform Awards Europe included the likes of the Natural History Museum, the FA, Hikma pharmaceuticals, Canon Europe, the Department for Transport, Fox Sports Netherlands and the NSPCC, among others. To read about the winners, click here.

Entries into the 2020 awards are accepted in a number of categories focusing on strategic brand development and visual identity creative. Categories include ‘Best use of copy style or tone of voice,’ ‘Best external stakeholder relations during a brand development project’ and ‘Best strategic or creative development of a new brand. The full list of categories is available below.

“Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has been rewarding to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand,” Brittany Golob, publishing editor of Transform magazine says. “I look forward to celebrating the winners of the 2020 Transform Awards Europe who will no doubt represent the best in brand.”

The entry process is straightforward and there is a helpful entry guide available here. For further questions, please contact the events team via +44 (0) 20 3950 5356 or email Jessica Dunmall.

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organizational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognizes excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognizes the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging. 

BEST WAYFINDING OR SIGNAGE 

This award honors branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognizes companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY 

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organization’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognizes the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

This award is for the best communications with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognize that progress requires measured communication with all external stakeholders.

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT 

This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT 

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS

This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures.

BEST LOCALIZATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organization at bringing a global brand to the North America region, making it relevant to the local markets. 

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY 

This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organization following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organization to reflect a new approach to its business.

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organization.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organization, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

  • charity/NGO/non-profit
  • education
  • energy and utilities
  • engineering and manufacturing
  • farming and agriculture
  • financial services
  • FMCG (fast moving consumer goods)
  • food and beverage
  • healthcare and pharmaceuticals
  • industrial and basic materials
  • mining and extractives
  • professional services
  • public
  • real estate, construction and facilities management
  • retail
  • technology, media and telecommunications
  • transport and logistics
  • travel, leisure and tourism

The following awards cannot be entered and winners will be chosen by our judging panel.

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to the typeface.

You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.

GRAND PRIX FOR EXCELLENCE IN REBRANDING

This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.