How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As...
Articles
Open the pod bay doors, Hal
Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...
Brand communications and the misrepresentation of women
David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t...
Bold change
A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity...
Bringing own label to the table
Almost 170 years ago, in June 1847, tea-dealer and resident of Blackpool, UK, Edwin Henry Booth, opened a shop named The China House and began trading under the E.H. Booth & Co. Ltd. When, 16 years later in 1863,...
Sustainable futures: Seeing 20/20
The sustainability of the planet will impact the long term sustainability of every brand, place and organisation. For that reason, many brands have developed 2020 sustainability strategies, which they will try to comp...
In the bottle
The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base...
#TransformTuesday: 7 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Live from Dubai Lynx 2017
From eleventh year to eleventh hour, the annual Dubai Lynx International Festival of Creativity gets underway today, showcasing a maelstrom of creative influence. Bringing together distinguished professionals from a h...
Brand profile: intu
Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone f...