• Transform magazine
  • April 27, 2024

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Storytelling benefits brand awareness, relevance, survey says

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The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the life...

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Family (and friends) rebrands UK's leading ethical coffee brand

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According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the worl...

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#TransformTuesday: 14 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both en...

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#TransformTuesday: 7 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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'Proptech' platform Settled rebrands real estate transactions

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Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sect...

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New-look eBay eyes contemporary era of commerce

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Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable ami...

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Transform Awards North America 2017 winners announced

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The Transform Awards’ ongoing recognition of excellence in rebranding honours the very best brand projects from around the globe. Its North America programme, established in 2015, celebrates the vast expanse of brandi...

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Museum roundup: gardens, science and espionage

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From science to natural history to plants and brands, museums remain a source of curiosity across all age groups. So far, 2017 has seen real variation in the strategies that museums, new and old, are adopting to attra...

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#TransformTuesday: 31 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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