• Transform magazine
  • May 06, 2025

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Dispatches from Cannes Lions, part one

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The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure...

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#TransformTuesday: 12 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Why place branding is not about the logo

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Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long pl...

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A beer that saves lives

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Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....

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Opinion: A 360-degree approach to advocacy is needed

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Once perceived as a bit slow and ‘old school,’ European and international associations have transformed over recent years into effective advocacy and lobbying tools for its members. Advocacy is key. Not only externall...

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Bid brand leads Liverpool to secure World Artistic Gymnastics Championships

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Founded in 1903, the World Artistic Gymnastics Championships (AGWC) have celebrated the talent of over forty different countries. In 2022, Liverpool will host the AGWC for the first time in history....

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Cosmetics brand Lush launches controversial #SpyCops campaign

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Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops...

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Little llama called Larry stars in digital brand's new look

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With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....

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Cosmetics company uses coffee as main ingredient for natural friendly skincare

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From the food and beverages to the cosmetic products sector, healthy living is becoming an increasingly popular phenomenon, with brands across all industries responding to the trend. This translates to adopting more h...

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#TransformTuesday: 5 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More