• Transform magazine
  • May 03, 2024

Top

News

'Everything is experience' in Land Securities Group rebrand

Landsec_Casestudy-02.jpg

Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation prev...

Read More

Creative identity and logo for UKTV Originals programming

UKTV Originals 2017.jpg

The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented...

Read More

Dating app Tinder launches updated logo

Tinder logo.jpg

Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-f...

Read More

Craft, curiosity and inspiration at heart of fabric and art chain rebrand

Screen Shot 2017-08-16 at 3.50.49 pm.png

Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the tr...

Read More

#TransformTuesday: 15 August

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Premier League releases official anthem in collaboration with MassiveMusic

PL-Anthem-Cover 1600x1600.jpg

The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review...

Read More

Sedley Place modernises Sky brand experience

Sky Cinema.png

It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside...

Read More

Treasury Wine Estates launches Millennial-focused brand

Samuel Wynn.jpg

Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great impo...

Read More

Western Union and Liverpool FC announce multi-year partnership

Liverpool FC 1.jpg

In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the...

Read More

Five minutes with David Ciccarelli

David Ciccarelli.jpg

From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarell...

Read More