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Being a successful singer and songwriter for more than 50 years is extremely unusual. Being a music idol and a fashion icon is something only a true star like Sir Elton Jo...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

This summer London witnessed the success of the World Para Athletics Championship 2017. From 4 to 13 August, the eyes of all Londoners and the world will be again on Queen Elizabeth Olympic Park, the venue of the Worl...

The Cornish civil parish of Bodmin has, over the years, been subject to numerous myths. Perhaps most famous is its mythical big cat, which after numerous sightings has become known as ‘the Beast of Bodmin Moor.’ Yet p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In Nor...

Up until recently, there would be nowhere else to visit on a post-work Friday evening than the local pub. Recent trends in keeping fit, alternative exercise and ‘clean’ eating have, however, led to a paradigmatic shif...

As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the c...

Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...